Author: Ralph Tathagata

Stay ahead of clients, develop your own brief – Advertising experts tell agencies

By Oghale Mafuru As part of efforts to stir the tide of change in favour of advertising...

Advertising spend redirected as clients focus more on ROI – Experts

By Oghale Mafuru In a bid to optimize advertising spend and ensure that the stringent...

Second win for Omnicom Media Group in the last month

Omnicom Media Group has won another media account from global luxury brand Chanel...

FirstBank partners with NIBSS to drive digital payment solution

Leading financial institution, First Bank of Nigeria Plc. has announced its partnership...

Relationship, collaboration key to accelerate growth of advertising – Medebem

By Felicia Nwosu Experiential marketing Amazon, Tolulope Medebem, the Chief Executive...

Influence of digitisation will continue in post-pandemic era – Oti Ukubehinje

By Ibidunni Banjoko For some time now, the world has been in a new stage of transformation...

Airtel Africa appoints non-executive director

Airtel Africa Plc has announced the appointment of Ms. Tsega Gebreyes as an independent...

Facebook’s Instagram tests outage notifying feature inside app

Facebook Inc's Instagram said recently it is testing a feature to notify users of...

MTN to probe recent service outage

Leading telecommunication company, MTN Nigeria Communications Plc has commissioned...

Own creativity, accelerate with technology, Jude Odia tells agencies

By Oghale Mafuru The Managing Director of Starcom Media Perspectives, Jude Odia...