Author: Ralph Tathagata

Edible Oils: They are not all created equal

You probably have used edible oil in lots of your homemade meals. But have you ever...

PR stakeholders urge members to reposition for New Year opportunities

By Ibidunni Banjoko Stakeholders in Nigeria’s public relations space have urged...

Electric car sales soar, as chip shortage hits market

Sales of electric vehicles soared last year, but the market as a whole failed to...

Twitter enthusiasts count losses as FG lifts ban

By Felicia Nwosu Stakeholders and other digital natives of Twitter have continued...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

GroupM taps Carat’s Kim as first-ever chief product & services officer

WPP’s GroupM North America unit has appointed JiYoung Kim, as its Chief Product...

Porsche appoints Ayesha Coker as its first female, African American marketing VP

Porsche, a German automobile manufacturer specializing in high-performance sports...

Mercedes will assemble EQS electric sedan in India

Mercedes-Benz plans to start local assembly of its EQS electric sedan in India...

Dentsu International appoints Nnenna Ilomechina as global COO from Accenture

Dentsu International has announced the appointment of Nnenna Ilomechina as its global...