Author: Ralph Tathagata

MARKETING EDGE, MEDIA EDGE celebrate Valentine’s Day amid glitz and glamour

By Abimbola Mohammed As the brand-centric and people-centric company, MARKETING...

Coca-Cola Zero Sugar wears new look, improves taste

Coca-Cola Nigeria has released a new and improved recipe of Coca-Cola Zero Sugar....

Olubayo Adekanmbi moves to Airtel as Chief Strategy and Sustainability Officer

Olubayo Adekanmbi, the founder of Data Science Nigeria (DSN), has been appointed...

Nissan plans to assemble Navara pickup in Nigeria soon

To deepen its product penetration across all its customer touchpoints, Stallion NMN...

NBC approves Direct Satellite Broadcasting, TV license for NYSC

To further propagate the contributions of the National Youth Service Corp and also...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

The practice of advertising is being transformed by Metaverse – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media (the...

Omnicom reports 10% growth for 2021, projects more growth in 2022

Omnicom group Inc. has announced the results for the quarter and full year ended...

Technology, COVID-19 help brands to rethink solutions

By Ibidunni Banjoko            To chart a way forward for Nigeria’s...

Fidelity Bank set to delight customers with The Euphoria on Valentine’s Day

Customers of Fidelity Bank are in for a treat this Valentine as the Bank has announced...