Author: Ralph Tathagata

Mixed reactions trail brands that failed to associate with Amusan

By Abimbola Mohammed Mixed reactions have trailed brands that failed to show support...

Can PR change the African landscape?

By Ralph Tathagata The days of writing and distributing news releases, pitching...

OAAN set to rebrand as AGM holds this week

By Felicia Nwosu As part of its annual routine in engaging with members and keeping...

Marketers should move from technology to psychology – Adefila

By Felicia Nwosu Boye Adefila, CEO of Downtoearth Marketing Services, has challenged...

Patronise Nigeria’s PR firms, expert urges government MDAs

By Ibidunni Banjoko Chido Nwakanma, the Chief Executive Officer of Blueflower Communication...

Shen advises marketers on measuring ROI

By Abimbola Mohammed In the just concluded webinar held by Adage in collaboration...

Akin Fadeyi Foundation holds media stakeholders on inclusive governance

By Abimbola Mohammed Akin Fadeyi Foundation (AFF), Nigeria’s foremost public...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

Wavemaker wins Wipro Consumer Care account

Wavemaker Malaysia has won the media business of Wipro Consumer Care (LDW) Malaysia. The...

Orange Group visits NCC, determined to lead telecom sector

By Felicia Nwosu International telecom investor-operator, Orange Group, has met...