Author: Marketing Edge

Product Sampling, Children and Brand Ambassadorship Gets ‘Through-the-Line’ Attention

By Eunice Nze-Peters Through-the-line practitioners in Nigeria, otherwise referred...

What does Future Hold for IMC in Nigeria?

By Eunice Nze-Peters For IMC practitioners, 2014 was a bag of diverse blessings....

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...

Ghandi-Bot, the Beer that Splits America and India

They are thousands of kilometers apart, yet, the decision by New England Brewing...

The Nigeria Auto Policy Revisited

by Femi Ogunji Ask any Nigerian on the street about the Federal Government’s auto...

Engaging Boards on the Future of Marketing

At many companies, the whole organization is becoming more responsible for customer...

Africa’s Richest, Dangote, Nigeria’s Most Capitalised Brand, NB Plc and Top Brands in Early Loses

[caption id="attachment_63" align="alignleft" width="300"] Alhaji Aliko Dangote,...

Coca-Cola to cut up to 1,800 jobs Worldwide

[caption id="attachment_59" align="alignright" width="340"] CocaCola CEO, Muhtar...

Google to Tell Brands When Their Video Ads Are Actually Seen

As a way of keeping with the Media Ratings Council's standard, Google has announced...

Pepsi Shifts Ad Direction

Pepsi, which has a long-term relationship with Omnicom Group, is bypassing the holding...