Author: Abimbola Mohammed

Cannes Lions 2025: CMOs highlight importance of balancing data, creativity, and consumer connection

At the recently held quarterly virtual summit organized by MARKETING EDGE publication,...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Are we listening to what  data is saying?” – Dr. Ajiborode challenges business leaders

Data, in today's fast-paced business environment, is the  backbone of decision-making. ...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Global & continental insurance powerhouses, Sanlam and Allianz Merge to enhance operations in Nigeria

Sanlam, Africa's biggest non-banking financial services powerhouse, and Allianz,...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

PHD elevates Brendan Aiwuyo to assistant manager, Out-of-Home (OOH)

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home...

ARCON’s landmark court victory affirms its regulatory authority

In a significant win for regulatory sanity and Nigeria's advertising ecosystem, the...