Amber reiterates commitment to customer satisfaction
By Oghale Mafuru
In line with its vision of promoting the health and wellness of consumers, the General Manager of Amber Energy Drinks Limited, Titilola Adedeji has assured Nigerians of the company’s determination to continue to excite them with the best quality energy drink for rejuvenation and revitalisation.
Speaking during an exclusive interview with MARKETING EDGE, the corporate amazon while stating that Amber energy drink is packed with nutrients that nourish and energise consumers, noted the drink has been made easily accessible and affordable.
“A lot of people think energy drinks are bad for their health, too alcoholic, have some weird things in them, which is right. Some energy drinks are like that; but for Amber, they should know that it is packed with vitamins, and amino acids and we use guarana which is the by-product of caffeine. So, it is natural for you.
“it has never been cheaper; it has always been affordable at par with what the economy is saying at the moment. With all these things we are doing at the moment, people will still be able to afford our drink” she added.
According to her, Amber Energy Drinks was birthed to address certain concerns in the energy drinks market and to ensure that Nigerians are at the core of that conceptualization.
She said: “We came up with this because we realise that Nigeria had always been a dumping ground. So, we wanted to change that narrative and it started with energy drinks. Energy drinks aren’t so novel but when it came to Nigeria, it was a big thing and so nobody took the time to find out what they were consuming after a while everyone started feeling the hot flushes and the palpitations. But there was really nobody willing to do anything about it so we decided we were going to change that narrative and do something worth consuming by Nigerians.”
To enable more Nigerians to access the rich nourishing energy drink, Titilola Adedeji revealed that the company has expanded to over twenty states of the federation with plans to increase its reach in the coming months.
In her words: “As of today, we should be available in over twenty states in Nigeria and before the end of the year, we should be available in about twenty-eight states. We are not available because we want to be available. it is because the market is asking for us. So, when you turn to every corner in those states, you will find Amber. So, for us, we are very deliberate about availability making sure that the people that need us have us”.
The corporate amazon further assured consumers that despite the present economic challenges, the company will never compromise on quality.
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