Airtel targets youth segment with Airtel smart trybe
Talented rapper, Phyno, and dancehall Star, Patoranking, both Brand Ambassadors for leading telecoms operator, Airtel Nigeria, complemented the spectacular launch of Airtel Smart Trybe, an offering of the Telco targeted at youths in Nigeria.
The product which was relaunched at the Vapors Lounge in Ikoyi, Lagos recently is designed to complement the style and temperament of the young people in Nigeria who are increasingly trendy and sophisticated.
According to the company, customers on the network who subscribe for the Smart Trybe by dialling *312# get special rate of 11k/sec to all networks in Nigeria. The product comes in three variants: Trybe Special Data, Trybe Night Browsing and Trybe Weekend variants. With only N500, the ‘Trybe Special Data’ offers 1GB data valid for 7 days. N25 on the ‘Trybe Night Browsing’ gives 500MB for browsing between 12am – 5am, while N50 on same package gives 1.5GB for browsing between 12am – 5am.
With N200, the Trybe weekend offers 250MB as well as 30 minutes free call to Airtel numbers.
The guest comprised mainly of youths had a wonderful time as they engaged in karaoke competition and enjoyed the refreshments made available to everyone. In the Karaoke contest, a guest won airtime N10, 000.00, while others won exciting gifts.
Vice President, Brands & Advertising, Airtel, Enitan Denloye; Senior Manager, Brand Management, Oluwaseun Adaramola; Communications Manager, Erhumu Bayagbon, Head, Youth Segment and Omoyeme Effiongwere at the event.
Through the relaunch of the youth-centric product, the Telco has restated its strong commitment to offer pocket-friendly call and data rates to Nigerian youths.
The relaunch of Airtel Smart Trybe is coming at a time when young people in Nigeria are demanding more affordable data and voice call from their networks, in a bid to remain connected to their friends and families no matter where they are as well as also keep abreast of trends around the world.
Other artistes that performed during the launch are One Mic Star, Acetune including Nonso Bassey, Chike and Brenda, who are among the finalists from the widely watched Airtel The Voice music talent hunt show.
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