African food flavour market size expected to grow at 6.18% from 2023 to 2028
By Ibidunni Banjoko
Mordor Intelligence, which delivers precise data and actionable insights, has projected that the African food flavour market is expected to register a CAGR of 6.18% during the forecast period of 2023 to 2028.
According to Mordor Intelligence, the African food flavour market is segmented by type and application. Based on type, the market is segmented into natural flavour, synthetic flavour, and nature-identical flavour. By application, the market is segmented into bakery, beverages, confectionery, dairy products, snacks, and other applications. This report also provides a regional analysis of the market studied.
It noted that the consumption of food with low fat, salt, and carbohydrates is a key driver in augmenting the consumption of flavors in Africa. As flavors are region- and country-specific, manufacturers are constantly innovating to capture a larger market share. Globalization and modernization also play a crucial role in creating interest among individuals in buying new products.
Mordor Intelligence asserted that the new food trends include unique flavour profiles from Africa and Asia. For instance, botanicals are currently gaining more attention in the supplement manufacturing segment. Besides, spices, herbs, and other plant-based ingredients are used to add flavour, colour, texture, and taste.
Meanwhile, the increase in working population triggers the need for processed and ready-made food products associated with interesting flavours and enhanced taste is on the rise. “Companies producing snack food items, like chips, instant noodles, biscuits, and others, are producing varied food flavours to differentiate their product from the competitors. Further, chocolate is also used as a flavour in various products, like ice-creams, cakes, and Indian sweets, among others, by sweet and snack shops, confectionaries, and restaurants”.
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