Adspace introduced to disrupt traditional advertising – Kunle Yakubu
By Felicia Nwosu
Kunle Yakubu, Chief Executive Officer and Co-Founder, Adspace.ng, has stated that Adspace was introduced to disrupt the traditional ways of doing things. He described the firm as the first online platform that allows advertisers run time and cost-efficient campaigns from the comfort of their homes by providing a marketplace where they can find, negotiate and book advert spaces.
The Adspace CEO disclosed this in an interview when he and his team paid a courtesy visit to the Publisher and CEO of MARKETING EDGE, Mr. John Ajayi.
The e-commerce marketer wishes that the marketing landscape in Nigeria be more open in creating space for technology to expand the industry.
His words: “In this modern day where everyone is basically working from home due to the pandemic, it will be better to use technology to rule the industry because the normal way of doing things doesn’t work anymore. A lot of brands still want to connect with their target audience and use technology as a basis for that. With Adspace, they will eliminate the usual hassles of travelling or coming in physical contact to run their advert or build their brands.”
The young entrepreneur noted that advertisers who want to run a campaign can easily and confidently do so from the comfort of their homes. While assuring them of availability of various channels of advertising such as billboard, print, television as well as influencers, he noted that they they can easily run 360 campaigns and still achieve their campaign target and expectations.
While giving his view on the belief that the market is not where it should be in the sub-sector, the Adspace helmsmen stated that Nigeria’s IMC industry is ripe for growth driven by technology and innovation.
He maintained that there are several factors that add to the growth of any industry and one of the major factors is government policies. The Adspace boss reiterated further that government policies affect every industry in the country, which at the same time, affect the growth of the nation as a whole.
He mentioned secrecy as another cankerworm affecting the industry. He stressed that there are lots of international companies that are not based in Nigeria making money from here, but can’t advertise because they have this notion that the advertising industry is filled up with dishonest people.
“If we have an open market where these companies can get the real value of an advertising space or reach influencers, then they will be compelled to set out some budgets for advertising in Nigeria, and this, in return, grows the Nigerian advertising industry.”
The leader of the first e-Commerce platform in Nigeria’s advertising and marketing ecosystem proudly noted that the unique selling point of Adspace is the fact that it allows brand managers and owners to negotiate directly with the media owners.
“Adspace.ng is basically connecting decision makers, brand owners and media owners by providing them the platform to come together to decide on price and agree on terms of running a campaign.”
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