Adeola Amosun honored as Outstanding Young Media Personality of 2023

By Zion Rufus

In a night of glamour and accolades at the MARKETING EDGE Annual Awards of Marketing and Advertising Excellence, Adeola Amosun, the Media Manager at Tolaram Group, stood out as he was named Outstanding Young Media Personality of the Year 2023. This prestigious recognition highlights his remarkable contributions to the marketing and advertising sector.

The event, attended by luminaries from Nigeria’s marketing and advertising ecosystem, was a star-studded affair. Distinguished guests included Mr. Udeme Ufot, the Group Chief Executive Officer of SO&U and Co-Chair of the THECS Policy Commission of the Nigerian Economic Summit Group (NESG); Dozie Mbanefo, the Chief Executive Officer of New Crystal, an esteemed out-of-home practitioner; and the Managing Director of DLK Oil & Gas. Sir Steve Omojafor, the former Group Managing Director/CEO of STB-McCann; John Ehiguese, Founder and Managing Director of Mediacraft Associates; and Jaiye Israel Opayemi, Managing Director/Chief Strategist of Chain Reactions Nigeria, among other notable personalities, lent their presence to the event.

With over a decade of unwavering dedication to media planning, content creation, and broadcast media, Adeola has proven his mettle in managing accounts for a diverse range of renowned brands. His impressive portfolio boasts successful campaigns for industry giants such as Procter and Gamble, Coca-Cola, Diageo – Guinness, Beiersdorf – Nivea, PZ Wilmar, Mastercard, Oppo Mobile, Standard Chartered Bank, Dangote, Rida, Philips, PEP, Pay Attitude, Film House, Nokia, and many more.

Before joining Tolaram Group, Adeola held the position of Head of Planning and Strategy at Dentsu-owned Carat Nigeria. His contributions to the industry are well-documented, including noteworthy works such as the Pampers #MomsKnowBest campaign featuring Tiwa Savage, the successful launch of JW White Walker in Nigeria, brand renaming for Mr. Dowell, and impactful campaigns for Oral B, Duracell, Standard Chartered Bank, Guinness, Nivea, and many others.

One of his notable achievements was successfully leading the agency’s response team on Beiersdorf – Nivea’s yearly Media Audit, conducted in collaboration with Accenture and Ebiquity for five consecutive years, resulting in performance bonuses exceeding $100,000.

Adeola Amosun is a highly educated professional, holding an MBA from Nexford University, an Associate Membership of the Advertising Practitioner Council of Nigeria (APCON), and a Bachelor of Science (BSc) degree from Ahmadu Bello University, Zaria.