AAAN sets up AISOP enforcement unit, declares sanction for defaulters
By Zion Rufus
The Association of Advertising Agencies of Nigeria (AAAN) has set up an enforcement committee to ensure strict adherence to the Advertising Industry Standard of Practice (AISOP) bill recently promulgated by the Advertising Practitioners Council of Nigeria (APCON).
This disclosure was made by the President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko while rendering his opening remarks at the just concluded LAIF Awards 2021.
The President admonished: “It is very important that we adhere strictly to that bill. If we find any of our members in violation of that code, because it is for the benefit of our industry, we will mete out the appropriate sanction, and we are really serious about it.”
According to Babaeko, the enforcement committee headed by Noah’s Ark MD/CEO, Lanre Adisa, will oversee the activities of members of the advertising body to ensure firm and uncompromising compliance to the newly introduced standard of practice.
The Advertising Industry Standard of Practice (AISOP) which took effect on 6th of October, 2021, was specifically set up to effectively tackle the numerous challenges facing Nigeria’s advertising industry and to provide the regulatory framework in all critical areas of concern such as Engagement policy, Payment terms and conditions, numeration model, media rates and commissions, disengagement protocols, credit policy, return of advertisement and measurement, and peaceful resolution amongst other regulatory industry protocols.
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