MultiChoice Enhances Awareness on Control of sickle cell

Sickle Cell Foundation Nigeria (SCFN) has commended MultiChoice for boosting its operations and helping the foundation to enhance knowledge and understanding of the control and management of sickle cell disorder in Nigeria.

Dr. Annette Akinsete, national director and chief executive officer, SCFN, said MultiChoice Nigeria’s support over the years has boosted the operations of the organisation as well as encouraged greater involvement of Nigerians in the management of sickle cell.

While speaking at the celebration of the World Sickle Cell Day, themed, ‘Giving for Living’, in Ijede Community of Ikorodu, Lagos State, recently, on Akinsete said the various levels of partnerships the foundation has achieved with MultiChoice were noteworthy.

“MultiChoice Nigeria has been our solid partner for over a decade. It has made our operations easy by partnering with us at all levels, and has recently donated a brand new vehicle to the foundation to ease logistics. Now, it’s quite easy to penetrate every nook and cranny of Lagos, demystifying the myths associated with this ailment. That is a big one for us because without a vehicle, there is a limit to how much impact we can make,” she said.

Akinsete explained that more work and investment are still required in order to demystify sickle cell anaemia. “We have made efforts to positively influence public perception through awareness. But the challenge has always been funding. This is an area MultiChoice Nigeria has adopted.

The company recently funded a TV awareness documentary on sickle cell anaemia and this had a wider impact as more and more people are aware of this issue.  The free drugs we give to our beneficiaries have been funded by MultiChoice Nigeria,” she stated.

Mrs. Waris Tosin, a beneficiary of the SCFN who spoke on behalf of the other beneficiaries of the free testing and drugs, commended MultiChoice Nigeria for partnering with the foundation in enhancing knowledge about sickle cell anaemia in Nigeria. She said “I was very excited when I heard that Ijede Community will be hosting this year’s workshop on sickle cell anaemia. I have learnt more about this syndrome. Again, it gladdens my heart seeing a lot of young children who will all benefit from the free testing and drugs provided by the foundation through support from MultiChoice.”

However, Mrs. Caroline Oghuma, public relations manager, MultiChoice, who represented John Ugbe, managing director of the company said MultiChoice is committed to improving the wellbeing of Nigerians by investing in worthy causes and also deploying its platform for social good.

“We strive to create values in a way that will positively impact the lives of our people. We have been working with the SCFN for about 16 years, ensuring that more Nigerians become informed about this health disorder.

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