Twitter considers adding subscription fee to its features
Twitter is exploring ways to ease its dependence on advertising with the option of adding a subscription feature, which will include charging money for access to Tweetdeck.
TweetDeck is a popular alternative to the main Twitter website and mobile app with a dashboard that allows users to efficiently manage multiple accounts. The service is primarily targeted at professional creators on the site.
Apart from charging for TweetDeck, the company is also said to be exploring other ideas, including charging for new features like an “undo send” button or more profile customization options like profile badges, custom colors, the ability to publish longer and more high-def videos, auto-responses and more in-depth analytics. Another idea involves introducing “tipping” to Twitter, where users could pay accounts for exclusive content.
According to Bloomberg, Twitter Chief Financial Officer, Ned Segal, a subscription option of some kind would offer sales ‘durability,’ and recurring revenue is more consistent than advertising spending. He also noted that Twitter was not only “very, very early” in exploring a subscription service, but also planned to be picky about how it goes forward.
“We have a really high bar for when we would ask consumers to pay for aspects of Twitter,” Segal said.
There is also a report that Twitter could introduce a tipping option that lets users pay to unlock special content from people that they follow. Back in 2020, Twitter’s CEO Jack Dorsey did state that a subscription model was something the company could consider.
Twitter’s head of revenue products Bruce Falck has since confirmed that subscriptions are something that Twitter is considering, but stopped short of actually confirming any specific details, except to say that it was a “very early exploration”.
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