MARKETING EDGE takes on the future today @fireside conversation
James F. Bell, an American business leader and philanthropist has said it all- “To face tomorrow with the thought of using the methods of yesterday is to envision life at a stand-still. To keep ahead, each one of us, no matter what our task, must search for a new and better methods”.
These golden rule and words of wisdom by James Ford Bell who lived between (August 16, 1879-May 7, 1961) may have inspired MARKETING EDGE, a leading brand-focused marketing and advertising publication to organize a fireside conversation on emerging critical issues bedevilling its operations and activities.
The conversation with the theme: Strategic Positioning in a Competitive Marketing environment: Challenges & Opportunities for Media Products in the Age of New Normal is billed to hold Friday this week with a galaxy of top industry experts and intellectuals.
The initiative, the organizers revealed, is to fire up the creative and innovative instincts of the entire workforce of the top-rated magazine as it repositions for more robust and radical developmental brand journalism like never before.
Confirming updates about the proposed initiative, Publisher/CEO of MARKETING EDGE, Mr. John Ajayi said all plans have been perfected to have a most rewarding, exciting and educative engagement which will definitely sign-post the beginning of a bigger thing to happen within the first quarter of this year.
The publisher further disclosed that the organization has packaged a series of industry activities to excite the business of brand management and the management of brand business in Nigeria.
He stated that “the contemporary world of today’s media is increasingly becoming digital, hence the need for us to review, rejig and re-energise our internal systems and procedures. We have achieved the first round of this rejig with the upgrade of our website which now wears a more contemporary look, far better than what it used to be”.
Visitors to MARKETING EDGE website @ www.marketingedge.com.ng can now appreciate a more friendly, rich and engaging media platform with exclusive, authoritative and credible news, incisive features, articles, reviews and interviews covering the entire gamut of Integrated Marketing Communications sector.
Meanwhile, all the key facilitators at the round table have confirmed their participation. These are: Messrs Tunji Adeyinka, Group Managing Director, Republicom Group; Dolapo Ogunbambo, Associate Director, Strategy& Innovation, Starcoms Media Perspectives; Chris Ogunlowo, Creative Director, SO&U; Lekan Otufodurin, MD Media Career Development Network(MCDN) and Ozone Mbanefo, Managing Director/CEO, 02 Academy.
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