Domino’s appoints former Costa marketer as new CMO
Domino’s Pizza has announced the appointment of Sarah Barron, former chief growth officer at Costa Coffee, as its new chief marketing officer, finally filling a vacancy created last February.
Barron is to resume office this month and take over from Simon Wallis, who has been interim CMO in addition to international managing director. Wallis will now move to the role of chief transformation officer from 1 February.
Barron’s career includes more than 11 years at Cadbury, where she rose to the position of managing director on premium brand Green & Black’s.
She left the confectionery company in 2011, a year after it was bought by Kraft, and spent several years working as an independent consultant. In 2016, she was hired by Costa as chief marketing officer, rising to CGO in 2019.
Shortly after joining Costa, Barron appointed Bartle Bogle Hegarty as the brand’s global creative Agency, after a pitch involving Anomaly London, CHI & Partners and Grey London. She later also added Pablo to the brand’s roster.
The Chief Executive, Domino’s Pizza Group, Dominic Paul, stated that: “I’m delighted to welcome Sarah to the Domino’s team. She brings a wealth of expertise from some great brands, as well as hugely valuable experience of working within a franchise business.”
“Sarah joins us at an exciting time and the integration of our digital and marketing teams is an important step as we continue to drive this amazing brand forward.”
Speaking on the appointment Barron said: “I see huge opportunity to further increase brand love amongst customers for Domino’s by building on the great work already achieved by the team. I’ve always been an admirer of the brand and am really looking forward to helping push it forward to achieve even greater heights.”
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