Cannes Lions opens entries for 2021 awards, unveils new categories
Cannes Lions has opened entries for its 2021 awards edition which will be held between Monday, 21st June 2021 and Friday, 25th June, 2021 with new categories. The Cannes Lions International Festival of Creativity is a global event for people working in creative communications, advertising, and related fields.
Cannes announced: “The Cannes Lions Awards are now open. Given the current global situation, entries into the 2021 awards have opened earlier than usual to allow entrants the additional time that they may need to prepare their work and craft their submissions. It will take place as usual during the third week of June 2021.”
Phillip Thomas, Lions Chairman stated: “While travel is currently constrained, the availability of multiple vaccines offers hope that we can be together in June, even if we need to limit the numbers of delegates who can safely attend. We will continue to carefully monitor the situation, and maintain our regular communications with the authorities in France, but there are many other large international events planned for the same timeline, and it’s clear from talking to the global industry that everybody is very keen to come together again.”
The five-day international festival and awards is held yearly in Cannes, France with delegates from 90 countries in attendance to celebrate the best of creativity in brand communication.
Simon Cook, Lions Managing Director said: “For more than 65 years Cannes Lions has set the benchmark for great creative work, and after the disappointment of postponing the 2020 Lions awards, we look forward to presenting the work to the Juries in June. We’ve been delighted by the diverse spread of work that has emerged in our regional awards – Eurobest, Dubai Lynx and Spikes Asia – and we look forward to being inspired by the work that will set the global standard across two years at Cannes Lions.”
Cannes also announced the launch of a new award category, the Creative Business Transformation Lions categories, which includes Customer Experience, Business Design & Operations, Product & Service, and Venture Creation & Design.
According to Cannes: “The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how businesses organize themselves, how people work and how customers engage with them.”
This category recognizes the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.
“In close collaboration with the industry, we have updated the Creative Effectiveness Lion for 2021 to ensure that the Award accurately reflects the new language of effectiveness, variety of measurable results and breadth of work driving business impact and commercial success. We have taken principles from the Creative Effectiveness Ladder created by Cannes Lions and WARC to embed the shared language for creative effectiveness measurement, with new categories and a new online written submission process,” Cannes added.
RECOMMENDED ARTICLES
Comment
No comments found.