Meet MARKETING EDGE 2020 Summit & Awards sponsor – Eat’N’Go
Eat’N’Go Limited is the master franchisor behind Domino’s Pizza Nigeria. Established in 2012, the company was the first to bring world-class pizza into Nigeria. Dedicated to making and delivering great pizza with high quality ingredients, Domino’s Pizza served over 500 million pizzas last year worldwide.
Domino’s Pizza pioneered the concept of efficient delivery of made-to-order pizzas, the innovation of patented insulating pizza bags to keep pizzas oven-hot and crisp during normal delivery, and the creation of sturdy, corrugated pizza boxes, which keeps moisture from weakening the box and cheese from sticking to the top. The company has been recognised as the world leader in pizza making and delivery.
Founded in 1960 by Tom Monaghan and his brother, James Monaghan, Domino’s pizza has expanded from a small pizza store in Michigan, to currently operating over 11,000 pizza places in more than 80 countries. With over 100 stores in Nigeria, Eat’N’Go Limited , the franchisee operating Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yogurt, has invested over N10 billion in Nigeria.
In 2018 Eat’N’Go launched the ‘Hope for Every Child, One Bite/Scoop/Swirl at a Time’ initiative, in partnership with Slum2School Africa, a volunteer-driven developmental organisation that provides quality education for disadvantaged children. The collaboration sought to provide 1,000 underserved Nigerian children with access to quality education through targeted funds raised from December 1, 2018 to November 30, 2019 – it was valued at N50,000 per child, the 1,000 underserved children will get quality education, including psychosocial support encompassing school needs such as instructional materials, uniforms, shoes, books, excursions, medical support, extra-curricular classes, tech classes, teacher support, among others.
Despite suffering a 60 percent revenue decline during the five-week lockdown in Lagos, Ogun and FCT, the company also donated 15,000 pizzas worth N35 million (US$90,00) to frontline workers, joining in the fight against the COVID-19 pandemic in the country.
Domino’s Pizza recently introduced its newest pizza variance “Naija Spicy Shawarma Pizza”, which comes fully stuffed and topped with chicken, smoked sausages and lots of cheese.
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