New Molfix Air Dry Diaper Hits the Shelves
HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market.
The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, ultra-breathable and ultra-absorbent diapers.
Speaking at the introduction of the new product, Managing Director of HAYAT KIMYA Nigeria, Mr. Doruk Emiroglu, said, “We are proud to be producing high-quality baby diapers that are made right here on the Nigerian soil. The current climate is testing businesses and individuals across the world; however, we trust in the viability of the Nigerian market and we will continue to seek additional avenues to innovate, create value and invest in the Nigerian economy.”
Roseline Abaraonye, the company’s Marketing Manager, added that “MOLFIX is a brand that cares about a mothers’ convenience and the baby’s freedom and comfort”, adding that, “With the Air Dry Diaper, we’ve produced not just a product that provides maximum comfort to babies but also provides peace of mind to multitasking mothers”.
Concluding, Abaraonye said, “It is paramount that we help our mothers and babies live our motto, “For the Number 1 mums of Nigeria”.
Highlighting the intrinsic and extrinsic values of the product, the company, in a statement, explained that: It is skin friendly; it’s Ultra-breathable; It ensures High Absorption; and It has anti-leakage elastic barriers.
The statement explains further that “MOFLIX employs a holistic approach and this is evident in the innovation and production that has led to the Air Dry Diaper. Providing happiness and comfort for both mother and child is the ultimate goal. The future is not left out as we have sought ways to look at both mothers’ Convenience and babies’ Freedom and Comfort”.
It would be recalled that Hayat Kimya Nigeria successfully launched its flagship diaper brand into the Nigerian market in May 2015. Five years later the brand still poses a verifiable success. Despite the tightly-contested market space, it rapidly attained the position of the NUMBER 1 BRAND within the diaper category, a fact that has been roundly affirmed by such awards and recognitions as: “Best Baby Diaper of the Year” at the African Product Awards 2016, awarded by the Institute for Government Research Leadership Technology. the Global Most Leading Premium Quality Baby Diaper Brand of the Year, awarded by Global Quality Awards in 2018; and the “Brand of the Year” award by ADVAN also in 2018. The brand further garnered other exciting awards like “Brand of the Year” awarded by Brandcom in 2019; 1st position in both Experiential Marketing and in Corporate Social Responsibilities (CSR) awards, to mention but a few.
Indeed, MOLFIX has made both consumers and its other stakeholders happy and satisfied with its consistently high quality; and availability in the market. For MOLFIX, it is “For the Number 1 mums of Nigeria”, and the brand relentlessly endeavors to make it a reality.
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