Innocent Osikheme Oboh comes on Marketing Edge IG live chat
President and CEO of DIJO Group, Mr. Innocent Osikheme Oboh, a well rounded communication consultant, would be guest on the now popular live Instagram interview of MARKETING EDGE, Nigeria’s leading and award-winning brands focused magazine, this Saturday at 6pm prompt. The theme of the live chat is: “Brand Management Business in the Age of New Normal: New Realities on Positioning for IMC Providers”.
Oboh is a serial, successful entrepreneur, seasoned marketing strategist, journalist, farmer and lover of nature. He is a force to reckon with in the integrated marketing communications industry and a strong voice for the industry in Nigeria, Africa and across the globe.
Inspektor, as he is fondly called by colleagues in the industry, started his career as a journalist before he joined Nigeria’s foremost advertising agency, Insight Communications (now Insight Publicis). He moved to SO&U, another high flying advertising agency where he worked on renowned and ground-breaking campaigns.
After spending some years in agencies with laudable achievements to his credit, Innocent moved to the clients’ side, starting with Guinness Nigeria Plc., where he worked as the Brand manager, Malta Guinness.
After a successful career in Guinness, he moved to MTN Nigeria, and was the MTN Master Brand Manager where he transformed the face of the brand. He at his time churned out great TV and Radio ads.
To further broaden his experience, he moved to Intercontinental Distillers (IDL) where he occupied the office of Head of Marketing. While there, he set a standard by his “Midas touch” on the flagship brand, Chelsea and other brands such as Action Bitters, Veleta, Eagle Aromatic Schnapps and others.
He obviously left his footprints at IDL as some of his contemporaries and colleagues in the industry cannot but allude to his stellar performance on the brands.
It is on record that Oboh created and managed several key blockbuster marketing initiatives. These include Gulder Ultimate Search, MGSDA, Smooth Launch, MTN Project Fame, WWTBAM revamp, MTN Billionaire promo, Chelsea Spirit of Naija, Samsung 2002 re-launch campaign, among others.
In his quest to drive Nigeria’s economy forward through strategic, creative and innovative business solutions, he founded DIJO Group, a multi business conglomerate that provides world-class strategic marketing communications solutions across advertising, media buying and planning, OOH, Events &Experiential marketing, sales activations and New Media.
The companies in this group include: DIJO Communications, MediaDive, MediaStretch, DIJO Events and Experiential Marketing (DEEM), Capricorn Events, DigiNinja Technologies, DIJO Petroleum, Emesomie Ventures, Mgus Cinema (Calabar), DIJO Farms and Raymond & Eunice Memorial Hospital.
An alumnus of both Lagos Business School and NYU Stern School of Business, Mr. Innocent Osikheme Oboh is a member of Advertising Practitioners Council of Nigeria, APCON and Nigeria Institute of Management, NIM.
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