Canon unveils 2nd edition of ‘Canon Discovery Week’ to deepen customer engagement
In a bid to deepen consumer engagement, reward customer loyalty and unveil new products available to the Nigerian market, Canon Central and North Africa (CCNA), a leader in imaging solutions has launched the second edition of ‘Canon Discovery Week’ in Lagos.
The initiative is expected to run from the 8th of October till 8th of November and promises to create exciting memories for Canon customers.
According to Amine Djouahra, Sales and Marketing- B2C, Canon Central and North Africa, the programme is designed to enable customers have immersive experience.
“Canon Discovery Week, dedicated to professional photographers, amateur or occasional, aims to get to know Canon users better by giving them the opportunity to interact with our team which is more than happy to share best practices and give advice on Canon products. Customers will have the opportunity to immerse themselves in various experiences that will give them the opportunity to develop their creative skills, with the support of the Canon team,” he said.
Among the events lined up for the Canon event includes a nature photo walk that would be led by the local Nigerian Canon photographer Hakeem Salam and also Canon Academy educational workshops hosted by Canon trainers and opportunities for various meetings and interactions with Canon experts. Also, during the Discovery week, a mobile van will drive to different location to allow as many people as possible meet with Canon experts. The company noted that it is of a necessity for their consumers to not just see their products but also interact with them.
“These workshops will be an opportunity for participants to interact with professional Canon users as they learn from them. The first workshop, dedicated to fashion photography, will take place October 11th. The second series will be a pro –video workshop on October 17th, and the last one will be an EOS R Workshop, which will take place on October 18th. These interactive sessions give consumers access to tips and tricks on photography and also practical knowledge for getting the best out of Canon equipment. By supporting youth to follow their passion through these accessible courses, Canon is empowering the next generation of artists and photographers in Nigeria and Africa,” he highlighted.
Amine also added: “Our objective is plural: to meet and exchange with photographers, give them a satisfying customer experience by helping them become more familiar with our devices and allow us to better anticipate their ever-changing needs. We aim to maintain this meeting with our customers every year in order to sustain this essential link that allows us to refresh our offerings regularly and launch innovative products that meet or even anticipate our customers’ needs.”
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