Fidelity Bank introduces GAIM season 4 to promote savings culture
Fidelity Bank Plc, top Nigerian lender, recently announced the introduction of a new savings campaign in Lagos, as part of concerted efforts to promote the culture of savings amongst Nigerians. The Savings campaign which will ride primarily on digital technologies is one of the many initiatives of the bank aimed at rewarding new and existing customers for their unwavering loyalty and patronage.
Dubbed “Get Alert In Millions (GAIM) Season 4”, the savings promo is expected to run till April 2020, a duration of six months and will see customers cart away a total of N120 million in cash prizes.
Speaking during a press conference heralding the commencement of the promo in Lagos, the Bank’s MD/CEO, Nnamdi Okonkwo, pointed out that the campaign was the ninth in the series of savings promos organised by the Bank in the last 12 years to incentivise its customers.
Okonkwo who was represented by the Executive Director, Shared Services & Products (EDSS&P), Chijioke Ugochukwu explained that the campaign seeks to reward customers for their loyalty and patronage. Whilst the savings promo is targeted at a cross section of customers, Chijioke noted that the Bank apart from using traditional channels would utilise digital platforms such as its Quick Response (QR) code and Virtual Assistant to reach unserved areas.
Giving insight into the rationale behind organising this initiative, Okonkwo added that savings promos remained an integral part of the Bank. He asserted that the promo was focused on reaching out to the unbanked population across the nation.
“We embark on campaigns like this to drive financial inclusion in line with the financial inclusion strategy of the Central Bank of Nigeria (CBN. This savings promo allows us to take banking services to the nooks and crannies of Nigeria.
“It also gives us an opportunity to promote a savings culture which is critical to building up investible funds for individuals and companies and a key component of Gross Domestic Product (GDP) growth,” he added. Stating that the lender remained on course to achieve its strategic objective of becoming a tier one Bank by 2022, the MD explained that building a robust and solid saving volumes for the institution was a critical pillar to attaining the aforementioned target.
Photo caption – L-R: Past winner of N2million Naira, Ifeanyi Chiedozie Luke; Head, Savings Group, Fidelity Bank Plc, Janet Nnabuko; Regional Bank Head, Apapa, Fidelity Bank Plc, Jude Monye; Executive Director, South, Fidelity Bank Plc, Aku Odinkemelu; Past winner of N1million Naira, Abudu Fred Osemudiame; Executive Director, Shared Services and Products, Fidelity Bank Plc, Chijioke Ugochukwu; Executive Director, Lagos and South West, Fidelity Bank Plc, Nneka Onyeali- Ikpe; Past winner of 2million Naira, Akpamgbo Stella Ngozika Ada; Executive Director, Operations and Information, Fidelity Bank Plc, Gbolahan Joshua, at a press conference, announcing the official launch of the Fidelity Get Alert in Millions Promo Season 4 recently in Lagos.
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