Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run
For the first time in the company’s history, Coca-Cola will sell an alcoholic beverage. Just don’t count on it hitting US shelves
anytime soon.
The company will officially launch the Lemon-do alcoholic soft drink in Japan in October, Coca-Cola spokesperson said in a report.
The lemon-flavored drink debuted in May 2018 in Kyushu, Japan’s southernmost island, in three varieties ranging from 3% to 7% alcohol,
the report said.
It’s modeled after Japanese “chu-hi,” a popular canned drink made with a distilled alcohol called shochu, carbonated water and flavoring,
Coca-Cola Japan business unit president Jorge Garduño said in February 2018.
Lemon-do is the company’s first stab at hard seltzer, and it may be the only product of its kind for some time. Garduño said since the
drink was created for a “specific slice” of Coca-Cola’s market, it’ll likely stay a Japanese exclusive.
“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” he said.
“I think the culture here is still very unique and special, so many products that are born here will stay here.”
The company has higher hopes for the mass appeal of its new coffee product. Coca-Cola With Coffee, a riff on 2006’s unsuccessful
Coca-Cola Blak, will launch in 25 international markets by the end of 2019, the company said in May.
Unlike the Japanese spiked seltzer, the coffee concoction actually contains Coke and a hefty dose of caffeine. It’s not guaranteed, but
Javier Meza, the company’s global chief marketing officer of sparkling beverages, said that it could see a US debut as soon as 2020.
Source: CNN
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