Centrespread CEO throws weight behind foreign investors
A foremost advertising professional and Group Chief Executive of Centrespread Communications Limited, Mr. Kola Ayanwale has thrown his weight behind foreign investors taking and controlling interest in Nigeria advertising market.
In an exclusive interview with Marketing Edge, Ayanwale said that the local industry would need to recruit and engage people based on the talents that they have and their professional conducts to help the trade grow in Nigeria.
He said, “Everybody who has spoken to me knows my point on this that as a people, as a country and may be as a continent we have failed to produce professional managers for the economy. We need to recruit people based on the talents that they have and pay them commensurably. They will come here and work for you sincerely without comparing notes whatsoever knowing-fully well that they are doing a professional job.”
According to him, the country’s advertising industry is not yet there and that is why the practice is still different from the developed countries, adding, “I still believe that no matter how arrogant you want to be, we still have a lot to learn from the way developed economies do it.”
Ayanwale, however attributed the dearth of professional managers in the country’s advertising industry to poor educational system, saying that the real issue now is to raise the standard so as to produce quality personnel.
“I’m not averse to foreigners taking interest, controlling interest because when they do they put their investment down, they will also support the local industry with their system, procedures and their experience that can sustain your agencies for 200 years. I think we are still lacking in that area. We used to do that, we should go back to doing that,” he said.
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