MARKETING EDGE ONTV will this Wednesday feature Lynda Aguocha, founder of LivewithLynda and co-founder and host of CreativiTEA, in the concluding episode of its Industry Conversation, following the first part of the interview aired last week.

Returning to the programme, Aguocha will join host Bababunmi Agbebi to examine some of the critical issues reshaping Nigeria’s advertising and creative industries, including advertising regulation, influencer marketing, podcasting and the changing expectations of consumers.

Drawing on her experience as an advertising and public relations professional, creative entrepreneur and media personality, she will offer perspectives on the challenges and opportunities confronting brands, agencies and content creators in an increasingly digital-driven marketplace.

Aguocha has carved a distinctive niche for herself in Nigeria’s advertising and creative industries by combining professional experience, independent industry commentary, podcasting and creative media entrepreneurship. Her journey reflects an ability to transform ideas into platforms that challenge conventional thinking, celebrate creative excellence and encourage meaningful industry conversations.

In 2017, she founded LivewithLynda as an Instagram-based platform for reviewing and critiquing advertising campaigns. Driven by a desire to promote accountability and raise creative standards, she introduced a bold approach to examining brand communication, questioning campaign executions and challenging conventional advertising practices.

Her candid assessments quickly attracted attention, establishing LivewithLynda as a recognisable voice in advertising criticism. She subsequently expanded the platform beyond campaign reviews into a broader creative community that celebrates outstanding work, showcases talent, encourages originality and connects professionals across advertising, marketing and business.

This evolution has helped establish her identity as more than an advertising critic, positioning her as a creative media entrepreneur with a strong interest in developing platforms that promote talent, collaboration and professional growth.

Her entrepreneurial vision also finds expression in CreativiTEA, the podcast she co-founded and hosts. Featuring personalities such as Nancy Isime, Basketmouth, Veekee James, Hilda Baci, Brainjotter and Reekado Banks, the podcast explores the experiences, challenges, decisions and creative processes behind public success.

Through conversations that go beyond celebrity profiles, Aguocha provides guests with opportunities to share their journeys, professional lessons and personal experiences, connecting with audiences through stories that combine entertainment, inspiration and knowledge.

Her growing presence in podcasting earned further recognition at the 2025 Eko Heritage Awards, where she was named Podcaster of the Year. Its production partnership with Kymo Kr8tiv Limited has also contributed to its visual storytelling, creative direction and production quality.

Beyond her independent media ventures, Aguocha serves as Head of Advertising and Public Relations at Aspira Nigeria Limited, manufacturers of Viva Detergent. Her corporate experience in brand communication, advertising, campaign development and consumer engagement complements her creative entrepreneurship, giving her an understanding of the relationship between original ideas, brand positioning and commercial objectives.

At Wednesday’s concluding episode, she will examine how helpful or restrictive Nigeria’s advertising regulations have been to creativity, innovation and the growth of advertising practice. The discussion will also consider whether existing regulatory requirements adequately accommodate emerging platforms such as podcasting and influencer marketing, and what changes may be necessary to support their development.

Another major focus will be the increasing prominence of influencer marketing agencies and the value they should bring to campaigns beyond the services of traditional advertising agencies. Aguocha will also address recurring mistakes Nigerian brands make when working with influencers and content creators, particularly in audience understanding, creative alignment and campaign execution.

The conversation will further explore what brands are getting wrong about increasingly informed and discerning Nigerian consumers, the challenges of building and sustaining a podcast in Nigeria, and the commercial opportunities podcasting offers both creators and advertisers.

Aguocha’s appearance forms part of the three major editorial segments that define MARKETING EDGE ONTV’s industry-focused programming: Industry Conversation, Brand News and Brand in Focus.

While Industry Conversation provides an in-depth platform for practitioners, business executives and industry stakeholders to discuss their professional journeys, experiences and perspectives on developments shaping the industry, Brand News keeps viewers informed about important developments across advertising, marketing, public relations, media and brand management. Its coverage includes corporate developments, appointments, campaigns, innovations and other significant industry activities.

Brand in Focus, on the other hand, examines brands, their identities, market positioning, communication strategies, competitive approaches and relationships with consumers. The segment offers insights into how brands build recognition, sustain relevance and respond to changing marketplace expectations.

Together, the three segments reflect the programme’s commitment to informing, educating and stimulating conversations across the marketing communications ecosystem, in line with MARKETING EDGE’s philosophy of promoting the brand idea and examining both the business of brand management and the management of brand business.

Through its combination of industry interviews, news and brand analysis, MARKETING EDGE ONTV continues to provide relevant perspectives for advertisers, agency executives, marketers, brand managers, media professionals and emerging creatives.

Viewers can watch MARKETING EDGE ONTV on Wednesday on two television stations. The programme airs on WAPTV, DStv Channel 262, from 11:00 a.m. to 11:30 a.m., and on TVC News, DStv Channel 418, from 12:30 p.m. to 1:00 p.m. WAPTV will also rebroadcast the programme on Thursday from 9:30 a.m. to 10:00 a.m.

Broadcast schedule

• Wednesday: WAPTV, DStv 262 — 11:00 a.m.–11:30 a.m.
• Wednesday: TVC News, DStv 418 — 12:30 p.m.–1:00 p.m.
• Thursday repeat: WAPTV, DStv 262 — 9:30 a.m.–10:00 a.m.