Indomie has thrown its support behind a cross-country cycling campaign led by 15-year-old autism advocate Kanyeyachukwu Tagbo, as he attempts a Guinness World Record while raising awareness for autism.

The initiative, tagged “Journey of Possibility, #RideWithKanye,” will see the teenager embark on a long-distance ride from Enugu to Lagos, travelling through several Nigerian cities to promote inclusion and understanding of Autism Spectrum Disorder.

The expedition is also an official attempt to set a Guinness World Record as the youngest autistic individual to complete a cross-country cycling journey. The ride is expected to conclude in Lagos on World Autism Awareness Day, aligning with global calls for acceptance and support for people on the autism spectrum.

Speaking on the brand’s involvement, the company said the initiative reflects its commitment to spotlighting courageous Nigerian children and amplifying stories that inspire hope.

“At Indomie, we believe every child deserves the opportunity to dream boldly and achieve extraordinary things,” said Temitope Ashiwaju, Group Corporate Communications and Events Manager. “Kanyeyachukwu’s journey is a powerful reminder that determination and talent can transcend limitations. We are proud to support his mission to inspire understanding, acceptance, and hope for individuals living with autism.”

ALSO WATCH MARKETING EDGE ONTV

Kanyeyachukwu first gained national recognition after being honoured at the Indomie Heroes Awards, which celebrates children who demonstrate bravery, resilience, and positive impact in their communities. Since then, he has continued to advocate for autism awareness through public engagement and creative expression.

As part of its support, Indomie will provide financial backing, branded cycling kits, and logistical assistance for the journey. The campaign will also feature activations across key locations, with community engagement sessions designed to educate the public and encourage conversations around autism.

Organisers confirmed that a dedicated team, including medical and logistics personnel, will accompany the ride to ensure safety throughout the journey. Host communities along the route are also expected to organise welcome events and awareness activities.

The campaign will culminate in a reception in Lagos, bringing together advocates, partners, and supporters to celebrate the milestone and reinforce the call for greater inclusion.

Through the initiative, the young cyclist hopes to challenge stereotypes and demonstrate that individuals on the autism spectrum can achieve extraordinary outcomes when given the right support.