Indeed, even across the globe, it is not every day that a publication rises beyond ink and paper to become a movement. It is not every day that a magazine travels across distances yet arrives with the weight of a living presence.

Certainly, not every day that at a national gathering far away in Abuja, a magazine from Lagos stands so tall that every industry leader feels its presence before they even touch its pages.

Yet this is exactly what unfolded at the National Advertising Conference, where MARKETING EDGE, like a golden fish that cannot hide, shimmered through the crowd, through conversations, through every platform, and through every heartbeat of the profession.

A Magazine That Travels Without Wings Yet Touches Every Corner

Excellence indeed knows no border and respects no distance. Marketing Edge proved this again in Abuja, the host city of the National Advertising Conference, where its presence traveled ahead like a herald.

Although the magazine has no wings, it glided through the event with the majesty of an eagle, bold, sharp sighted, fearless, agile, relentless, and ever soaring.

It was everywhere: cradled in the arms of professionals, resting on registration desks, moving from hand to hand, and drawing admiration with the irresistible pull of something familiar yet ever evolving.

Attendees held it close the way a mother clings to her treasured child. Some tucked it under their arms as though it were a compass for the conversations of the day. Others flipped through its pages like a sacred manual of industry memory and aspiration.

And at the heart of all this visibility was its gallant award winning reporter, Abimbola Mohammed, whose tireless eyes and nose allowed nothing to pass unnoticed. Every moment she captured became a story. Every story she filed became a pulse in the MARKETING EDGE newsroom.

Indeed, every pulse resonated across platforms, ensuring the magazine’s presence in Abuja was not only physical but digital, loud, and unmistakable.

 

 

A Legacy Shaped by a Vision Beyond Borders

When MARKETING EDGE adopted the tagline “promoting the Brand Idea,” it was not a slogan. It was a declaration. And when it rebranded its annual award theme to “Excellence Beyond Borders” during its twentieth anniversary, it was not a gesture.

It was a philosophy forged from understanding the terrain, from studying decades of industry evolution, and from accepting a simple truth: excellence travels.

The scenes from NAC 2025 proved it. Every time someone picked up the magazine, every time its cover appeared in a photograph, every time its stories shaped discussions, the years of intentional work glowed through.

MARKETING EDGE has evolved in every ramification, as a print publication with enduring relevance, as a digital powerhouse with nationwide reach, as a brand community builder, as an agenda setter, as a voice with the authority to influence and steer conversations, and as a legacy institution that grows stronger with time.

The Platform That Commands Respect Wherever It Stands

Throughout the conference, industry leaders repeatedly told MARKETING EDGE how deeply it has influenced their work and the wider advertising ecosystem.

Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye Mediaplus and immediate past President of the Media Independent Practitioners Association of Nigeria, spoke passionately about its consistency and credibility.

He said MARKETING EDGE is “doing a great job of rewarding talent and recognizing talent” and added that such recognition inspires both the young and the experienced.

The former MIPAN President emphasised that the platform remains “driven by data and metrics,” making its awards and reports believable, trustworthy, and aspirational. He praised the team for bringing crucial issues to the fore before they become crises and encouraged them to keep going because “you can only get better.”

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Similarly, Franklin Ozekhome, Executive Vice President Strategy and Innovation at Chain Reactions Africa and Co founder and Chief Strategy Officer at Maskvrade, described MARKETING EDGE as “the leading marketing communications platform in Nigeria.”

He noted how the platform evolved from a product into a brand and then into a multi echo platform that analyses campaigns, identifies key players, and rewards exceptional work on critical success factors.

He highlighted the need for the brand to deepen its ecosystem and affirmed his willingness to contribute, calling it “a beautiful journey.”

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Mr Eki Adzufeh, Chief Executive Officer of AMA, affirmed that MARKETING EDGE “has come to stand as an authority in IMC.”

He emphasised the transformative role of its reportage, saying that the information the platform disseminates can only make the profession better. He described the work as huge and urged the team to continue improving.

Yinka Adebayo, Executive Director of MediaReach OMD, applauded the platform for its detailed research and campaign analysis. He described its annual awards as commendable and affirmed that the platform has successfully taken one generation to another level.

For Henry Akpede, Country Manager and Chief Creative Officer of Ogilvy Nigeria, Marketing Edge is the mirror agencies look into to see what is happening around them.

He appreciated its role in showcasing agencies, ideas, and talent, adding that the platform helps agencies beat their chests in pride. He envisioned how the platform could even become a neutral ground for agency pitches someday.

Abimbola Olubunmi of Insight Communication described Marketing Edge as the place where “you hear it first.” She commended its intentionality, consistency, and ability to distill the right information at the right time.

She added that if any professional does not have Marketing Edge delivered monthly, “you should check it again.”

From outside Nigeria, Onikoyi Adedeji of Fife International in Indonesia said Marketing Edge has become his reference point when he needs authentic information from the industry. He values it not just for knowledge but for connection to movers and shakers.

Oluremi Akande, Director of Brand and Communication at LAPO Microfinance Bank, praised the platform’s resilience, consistency, and ability to provide insights that help stakeholders make informed decisions. He encouraged the brand to “keep going on to do it” and continue improving the industry.

A Golden Fish in Clear Waters

From Lagos to Abuja, from conference halls to boardrooms, from registration tables to digital screens, MARKETING EDGE proved again that a brand built on vision cannot be hidden.

Like a golden fish gliding through clear waters, it commanded admiration without asking for it. Its presence was a story. Its story was a rhythm.

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And that rhythm grew into a journey, one that does not follow the predictable path of roads or boundaries, but one that breathes, expands, and stretches into every space where conversations about ideas, creativity, and growth are taking shape. It is a journey that does not wait for applause, yet attracts it.

A journey that does not seek permission, yet finds welcome everywhere it arrives. A journey shaped by purpose, refined by consistency, and lifted by the trust of an entire Integrated marketing communications industry.

It is a journey that keeps rising like the eagle, majestic in its flight, unshaken in its direction, and unstoppable in its vision.

For MARKETING EDGE, excellence does not travel; it moves like light swift, clear, and impossible to ignore, and  in Abuja, everyone witnessed it.

 

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