Dr. Fadolapo spoke at the opening of Day 2 of the National Advertising Conference 2025 at the Abuja Continental Hotel. During his address, he noted that the conference provides a crucial platform for industry stakeholders. Here, they reimagine how communication drives brand value, business resilience, and sustainable growth, especially in tough times.

The conference theme was “Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times.” In line with this theme, Dr. Fadolapo acknowledged the unprecedented pace of change confronting businesses today. He explained, “In today’s world, market algorithms and marketing activities are shifting faster than ever. Consumer behavior and insights are becoming challenging to track. Digital disruption now redefines the rules of engagement. Consequently, this makes our ability to communicate effectively more vital,” he said.

He stressed that the 2025 National Advertising Conference is the industry’s convergence point. Therefore, professionals gather here to learn, unlearn, and relearn better ways to achieve the best results in various businesses. “Every economic sector is exploring transformational strategies to ensure sustainability and maintain consistent growth in these challenging times. This conference is our industry’s convergence. Ultimately, we will learn, unlearn, and relearn better ways to achieve the very best results in our various businesses,” he stated.

The ARCON chief revealed the plan for the two days of the conference. Participants would hear from experienced speakers and engage in dynamic panel discussions. Crucially, they would also explore case studies demonstrating how creativity, data, and technology create meaningful impact.

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“I encourage every participant to take this opportunity to learn, network, and collaborate. Through this engagement, come up with ideas that will reposition our industry,” Dr. Fadolapo urged.

In his closing remarks, he expressed hope that the conference would ignite fresh thinking and strengthen the ecosystem. Finally, “May this conference ignite fresh thinking and strengthen our ecosystem. It should remind us that great communication remains one of the most powerful tools for growth, even in challenging times,” he concluded.

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