This Wednesday, MARKETING EDGE ONTV welcomes a creative giant whose work has defined modern African broadcasting  Remi Ogunpitan, a man whose four-decade journey through the world of media reads like a masterclass in innovation, resilience, and storytelling brilliance.

The programme airs every Wednesday on TVC News (Channel 418 on DStv) at 12:30 pm and WAP TV at 8 pm, with a rebroadcast on Thursday at 9:30 am. It continues to spotlight leading voices shaping Nigeria’s marketing and creative communications ecosystem.

To enrich viewer experience, the show features three key segments  Brand News, Brand in Focus, and Industry Conversation  each offering valuable insights, trend analyses, and exclusive interviews with top professionals across the IMC industry.

A Creative Force Redefining Africa’s Media Landscape

Ogunpitan’s, for over forty years,  has led from the front, combining artistic depth with technical mastery to deliver world-class video, television, digital content, live events, and immersive experiences. His works, executed under challenging conditions, continue to set standards for quality, authenticity, and audience engagement.

With a career anchored in vision and versatility, Remi navigates every stage of content creation  from ideation and production to post-production, distribution, and digital archiving. He transforms complex ideas into emotionally charged narratives that resonate deeply with audiences and deliver measurable value for clients.

Innovation, Technology, and the Art of Storytelling

Creatively, Ogunpitan distils briefs into compelling visual stories for global brands, broadcasters, and NGOs, crafting content that connects, inspires, and endures.

A natural innovator, he consistently embraces emerging technologies such as AI, VR, and data analytics to elevate storytelling across broadcast and digital platforms.

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He has brought his brilliance to projects for CNN, BBC, Discovery Channel, Facebook, MTN, Huawei, the World Bank, and the Federal Government of Nigeria, among others.

Whether in the studio or on location, his productions balance local authenticity with global excellence, reflecting Africa’s creative voice on the world stage.

Championing the Digital Democratization of Creativity

Rooted in Africa’s evolving media landscape, Ogunpitan continues to collaborate with professionals across the continent, building bridges between creativity and technology.

His leadership and mentorship have paved the way for emerging talents who see in him a reflection of what’s possible when purpose meets innovation.

He believes the creative industry stands at a pivotal moment that demands a complete mindset shift. The rigid structures that once defined broadcasting, advertising, and production, he says, have given way to the digital democratization of creativity an era where creators no longer wait for permission to tell their stories.

According to him, the tools once reserved for the privileged few are now accessible to everyone, empowering creativity to thrive beyond barriers and budgets.

Data and Authenticity as the Future of Creativity

Remi is convinced that the future of content belongs to those who pursue authenticity and connection, not perfection.

In his view, data has become the new currency of creativity, enabling storytellers to make informed decisions rather than relying on guesswork.

He believes the creators who blend storytelling with science,  merging emotion with analytics  will define the next wave of success in Africa’s creative economy.

AI as a Creative Partner

For him, Artificial Intelligence is not a threat but a collaborator, a partner capable of amplifying imagination and scaling human potential.

When used correctly, AI enhances creativity, sharpens production speed, and enables deeper personalization  all without stripping away the human essence that makes art meaningful.

Balancing Digital Progress with Traditional Media

Even as he embraces digital transformation, Ogunpitan remains deeply connected to the enduring power of traditional media. He recognises that radio and Out-of-Home (OOH) channels still play vital roles in reaching Nigeria’s diverse audiences.

His philosophy is clear and that is that, every platform has a place, every story has a voice, and every voice deserves to be heard in its own language.

Mentorship, Leadership, and Legacy

His balanced approach between progress and preservation defines his leadership. At IBST Media, he has nurtured generations of young professionals, encouraging them to think boldly, work ethically, and innovate with empathy.

For him, true success lies not just in achievements but in the lives inspired and the legacies built.

A Conversation Worth Watching

As MARKETING EDGE ONTV hosts him this week, audiences can expect more than just an interview. They will experience the reflections of a man who has seen the industry evolve and who continues to shape its next chapter.

Ultimately, Remi Ogunpitan’s journey reminds the world that great stories are not merely told; they are built  one frame, one idea, and one inspired moment at a time.

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