At the 13th annual EDGE Awards, Optimum Exposures Limited received the Leadership Award in Out-of-Home Advertising. Therefore, this prestigious honor serves as a testament to the company’s forward-thinking approach, creativity, and consistent success in the Nigerian outdoor advertising market.

Optimum Exposures, a division of Troyka Holdings, has a long history of successful outdoor advertising. In fact, the company has been around for over 40 years. The company was an early adopter of many OOH innovations. These included 40-sheet panels in the 1980s, digital billboards on rooftops, and enormous LED structures.

The firm differentiates itself from its competitors through several factors. For example, it integrates data-driven insights, creative placement, and cutting-edge technology. Its “solutions” segment provides a detailed description of its products and services. These offerings include static unipoles, mega boards, wall drapes, digital DOOH platforms, and campaign monitoring capabilities.

In July 2024, Optimum Exposures achieved a remarkable feat. They unveiled “The Elephant Majestic,” a 15-story billboard situated on a prime transit corridor in Lagos, Nigeria. The display size exceeded 1,680 square meters. Ultimately, this artwork represents the agency’s goal: to transform traditional outdoor ads into powerful, interactive brand experiences.

Optimum Exposures won the Leadership Award in Out-Of-Home Advertising. Consequently, this shows that the company is more than just a firm that rents outdoor space. Instead, it sees itself as a partner in telling brand stories through the public realm. This demonstrates that visibility is not enough in a noisy environment. What truly counts is being relevant, coming up with new ideas, and converting impressions into interactions.

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