The 13th annual EDGE Awards was a night to celebrate marketing innovation and excellence. One recognition stood out among the many awards. This was the Lifetime Achievement Award in Experiential Marketing. They presented it to Mr. Kayode Olagesin, Managing Director of Towncriers Limited.

This award is not just a trophy. It shows a career marked by new ideas, trustworthiness, and foresight. For decades, Olagesin has led experiential marketing. He helps brands move past traditional ads. Instead, he creates powerful, human-centered experiences. These connect with people across Nigeria and beyond.

Under his leadership, Towncriers Limited has become known for innovation in brand storytelling. This includes live engagements and activations. Olagesin’s work has strongly influenced how customers deal with brands. His projects range from local community drives that link products to people, to huge campaigns that turn public areas into brand theaters.

Industry people see him as a pioneer and mentor. His impact goes beyond campaigns. It reaches the careers of younger marketers he has guided. In Nigeria’s tough market, his way of doing experiential marketing has constantly raised the standard. It is now a key part of an overall brand plan.

Read also

The EDGE Awards’ choice to honour Olagesin shows his work as a pioneer of modern marketing in Nigeria. It also highlights the event’s aim to focus on leaders whose work lasts beyond simple short-term results.

Behind all the praise is a simple truth: Kayode Olagesin has shown that experiences, not advertisements, are what keep companies alive in customers’ hearts.

ALSO WATCH MARKETING EDGE ONTV