This week, MARKETING EDGE ONTV, Nigeria’s leading television platform for brand and marketing communications, will feature a compelling guest, Demilade Olaosun, a seasoned lawyer whose career has steadily bridged law, business, and entertainment.

Tune In for Insightful Conversations

As usual, the programme airs Wednesday at 12:30 p.m. on TVC News (DStv Channel 418) and WAPTV (DStv Channel 262), with a repeat on Thursday at 9:30 a.m. on WAPTV.

In addition,MARKETING EDGE ONTV remains renowned for delivering Brand News, Brand in Focus, and its signature Industry Conversation segment.

Moreso, the platform continues to offer viewers unrivalled insights into the professionals shaping Nigeria’s business and creative landscape.

Meet the Guest: A Visionary Legal Mind

Olaosun, Founder and Chief Executive of Lohli, a wealth redistribution platform rewarding internet users for their online engagement, has carved an outstanding niche in Nigeria’s legal and entertainment ecosystem.

With 17 years of post-qualification experience, he combines deep-rooted expertise in corporate law with a rare passion for advancing the entertainment industry.

From Law Firm to Entertainment Industry

His career journey began at one of Lagos’ top-tier law firms, where he provided legal and advisory services to both local and international clients in electricity law, forensic tax investigation, and project advisory.

His portfolio included advising on power purchase negotiations, energy sector privatisation, and tax audits for state governments.

This experience sharpened his reputation as a versatile lawyer.

Pioneering Entertainment Law in Nigeria

In 2012, he pivoted toward entertainment law, a space where he has since become a trusted legal counsel to rising stars and established figures across music, film, television, and media.

Known for negotiating landmark deals and navigating complex intellectual property matters, Olaosun has guided numerous practitioners through the intricate world of rights management, licensing, and dispute resolution.

Academic Brilliance and International Recognition

A first-class graduate of the University of Lagos Faculty of Law, Olaosun distinguished himself academically, winning the Vice-Chancellor’s Prize for Best Overall Performance and the Dr. Taslim Elias Prize for Best Student in Jurisprudence.

His brilliance has been consistently recognized, including an Outstanding Leadership Award at the 2022 Global Legal Conference, Law 2.0, in Las Vegas.

Legal Coach and Industry Thought Leader

So, today, Olaosun stands not only as a legal coach but also as a thought leader who blends legal insight with business acumen.

Meanwhile, his work continues to inspire confidence in the Nigerian entertainment sector, proving that law can be both a safeguard and a growth engine for the country’s creative economy.

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