Olayinka ljabiyi (FNIMN, AARCON, ANIPR) stands out as a rare blend of strategist, storyteller and brand custodian whose career, spanning over two decades, has left a transformative mark across banking, telecommunications, media, charity and beyond.

He has masterfully blended creativity and strategy to shape brand stories that resonate across generations and sectors, thereby establishing himself as one of the most versatile and respected figures in modern marketing.

As the Head of Marketing and Corporate Communications for First Bank of Nigeria Limited and acting Group Head for FBNHoldings, his name today is synonymous with thoughtful messaging, bold creative direction and campaigns that are not only enduring but compelling

But his influence reaches far beyond a single institution, it is woven into some of the most recognisable brand moments in Nigeria’s corporate history.

Starting as a journalist with The News/ Tempo Magazine, where his writings shaped narratives and explored the cultural pulse, ljabiyi built an early reputation for insight and authenticity.

This foundation in editorial rigor became the bedrock of a career that would later guide national conversations and shape brand stories that feel both human and historic.

In telecommunications, he played pivotal roles such as the Public Relations Officer at MultiChoice Nigeria. He also helped amplify the brand’s accessibility; as External Communications Officer

Meanwhile, at MTN Nigeria, he contributed to positioning of the telecom giant during its meteoric rise; and as Acting Head of Corporate Communications at Etisalat Nigeria, he steered the marketing strategies that underpinned the bold and memorable 2008 brand launch, a moment that redefined competition in the industry.

His journey also crossed into the cultural and development space, notably as Communications Manager at the British Council Lagos, where he successfully project-managed its landmark 60th anniversary celebrations.
This achievement showcased his skill in blending heritage, art and brand messaging, reminding audiences of the value of cultural exchange in nation-building.

Today, at First Bank Africa’s premier financial brand, Ijabiyi leads not only campaigns but conversations.

His strategic oversight has guided landmark milestones and these include the 2014 brand refresh that modernised the bank’s image, the 125th anniversary celebration in 2019 that fused tradition with digital storytelling; and most recently, the 130th anniversary in 2024, which repositioned the bank as more than just a premium institution but a prestigious, holistic partner serving generations. The ongoing “Giants” corporate campaign further demonstrates his ability to keep a historic brand contemporary, relatable and trusted.

Across these projects, ljabiyi’s hallmark has been his insistence on messages that transcends slogans, crafting stories that speak to conscious financial choices, shared values and inclusive growth.

His expertise is not limited to logos or ads but rooted in seeing marketing as a bridge between institutions and everyday people making brands feel like companions in their audience’s life journey.

Beyond strategy, his approachable, collaborative personality helps translate vision into execution.

Over the years, both partners and colleagues have come to note his ability to spark creative thinking, motivate teams and navigate the delicate balance between corporate goals and audience expectations.

He remains deeply committed to professional excellence, reflected in his fellowship with the National Institute of Marketing of Nigeria (NMN) and associate-memberships with the Nigeria institute of Public Relations (NIPR) and the Advertisers Registration Council of Nigeria (ARCON).

Even outside the boardroom, his love for photography and writing shows an unwavering belief in the power of storytelling not just to sell but to inspire, preserve heritage and encourage innovation.

Olayinka ljabiyi’s career is a testament to marketing as both an art and a science. From newsroom desks to brand launches and anniversary milestones, he has consistently shaped narratives that are not only creative and effective but also
deeply human.

His work continues to elevate not just First Bank but the broader marketing landscape setting new benchmarks for what brand leadership can mean in Nigeria and beyond.

In every story told and every brand strengthened, Olayinka Ijabiyi’s professional journey and career odyssey reads like poetry. This embodies an unmistakable fact that shows one truth, and that is, that the most enduring brands are not just built on products, but on ideas, integrity and a deep understanding of people values he has championed throughout his remarkable career. He is not only an outstanding professional but a treasured all round specialist in the entire gamut of integrated marketing communications eco-system where he remains ever calm, cool and collected without noise nor undue bravado.

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