Eunice Braimah stands at the intersection of business transformation, brand acceleration, and inclusive leadership. With a distinguished career spanning over 20 years, she has evolved from a communications expert into a highly sought-after business strategist, helping organizations across Africa unlock growth, navigate market complexity, and build resilient brands that thrive in dynamic environments.

As Founder and CEO of IdeaZQution Consulting, Eunice has redefined what it means to deliver integrated solutions seamlessly merging strategy, creativity, and data-driven execution to address critical business challenges. Her consulting firm is renowned for developing market-entry blueprints, revitalization strategies, and regional campaigns that translate into measurable business outcomes for Fortune 500 companies, governments, NGOs, and fast-growing African brands.

Her academic background in Mass Communication (Federal Polytechnic, Auchi -Edo State, Nigeria) and postgraduate specialization in Marketing Communications (Unilag, Lagos State- Nigeria) gives her a dual perspective, one rooted in empathy and storytelling, and the other in business intelligence and ROI-driven thinking. A Full Member of ARCON, Eunice is also a serving member of committees both with AAAN and EXMAN, where she drives capacity- building initiatives and regulatory conversations shaping the future of marketing on the continent.

Eunice’s cross-industry experience spans high-impact sectors including FMCG, Finance, Oil & Gas, Telecoms, Automobile, Health, Fintech, and Development, giving her a unique vantage point to advice C-level leaders on innovation, Integrated marketing strategy, operational efficiency, and consumer trust. Her strategic guidance has helped

companies localize global narratives, drive adoption in hard-to-reach markets, and reposition legacy brands for next-gen relevance.

A vocal champion for inclusive leadership, Eunice is deeply invested in mentoring the next wave of women professionals and SME founders. Through upcoming digital learning platforms and masterclasses, she’s equipping young African talents with the tools to succeed in increasingly digital and borderless economies. As Vice Chairman of Women in Advertising, she has challenged the status quo and championed opportunities for women to break through the glass ceiling, enabling them to thrive, lead, and shape the future of creative communications. Her recent industry recognitions, including multiple award wins and a nomination celebrating her impact in empowering women through digital empowerment in Nigeria, are a reflection of this ongoing commitment.

Her passion for mentoring has remained unwavering through the years, positioning her as a beacon for female and male professionals alike across sectors.

She is widely respected for her systems thinking, bold decision-making, and change leadership. Her mantra, “The decision to stop can only come from me,” speaks to her uncompromising resilience and commitment to legacy-building, not just in business, but in people.

Eunice is a proud wife and mother, nurturing both her family and her professional tribe with equal passion. Her voice continues to shape conversations on leadership, growth, and impact from corporate boardrooms to global virtual stages.

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