At a media roundtable held in Lagos ahead of its much-anticipated 2025 Brand Experience Summit and Awards, the Experiential Marketers Association of Nigeria (EXMAN) unveiled its plans to formally induct new agencies into its community.

A Strategic Step Toward Inclusion

EXMAN President, Tolulope Medebem, who addressed journalists and industry stakeholders, described the upcoming induction as a significant step toward infusing fresh creativity, diverse perspectives, and expanded talent into Nigeria’s experiential marketing ecosystem.

“This year, during the AGM, we’ll also be officially inducting new agencies into the EXMAN fold,” Medebem shared.

We are excited to welcome them. Their creativity, perspective, and talent will strengthen our collective voice.”

An Open Call for Participation

Encouraging agencies outside the association to seize this opportunity, Medebem emphasised that EXMAN represents more than just a badge of membership.

Rather, it serves as a collaborative platform committed to raising industry standards, advocating for member interests, and shaping meaningful brand experiences across Africa.

Fostering Unity and Progress

Moreover, she reiterated EXMAN’s ongoing commitment to building bridges between agencies, clients, and regulators.

The organization continues to promote healthy competition rooted in mutual respect, transparency, and shared values.

Looking Ahead to the 2025 Summit

Scheduled for July 17–18, 2025, at the Balmoral in Ikeja.

The upcoming Brand Experience Summit and Awards promises to gather thought leaders, creatives, and strategists under the theme: “Personalization and Scale: From Insights to Impact in a Data-Driven, Immersive World.”

Beyond honoring creative excellence, the event signals a moment of renewal as EXMAN expands its membership.

This inclusion of new voices marks a pivotal shift, aiming to shape the future of Nigeria’s experiential marketing industry.