Introducing Pitcher Awards 2025 Jury Members
The Pitcher Festival is excited to announce the esteemed jury members for the 2025 Pitcher Awards. This year, we are particularly thrilled to introduce our first juror from Ethiopia, Zelalem Woldemariam, CEO and Chief Creative Director of Zeleman Communications Ethiopia. His inclusion marks a significant step in our ongoing dedication to promoting collaboration across Africa and celebrating exceptional creativity.
Dr. Nnamdi Ndu, Chairman of Pitcher Festival, said: “We are incredibly excited about the diverse and talented group of jurors for this year’s Pitcher Awards. Each member brings a wealth of experience and unique perspectives that will undoubtedly elevate the standard of creativity and innovation showcased at the festival.”
The Pitcher Awards continue to grow in prestige and impact each year, and the 2025 edition promises to be the most exciting yet. This celebration of creativity will shine a spotlight on the innovative work that is shaping the future of media, advertising, and communications in Africa.
Meet the Jury Members
CHANNEL JURY
Colette Amaeshi, Managing Director, Pulse Ghana
Chike Oputa, Cluster Managing Director, Dentsu Location Services and Dentsu X Nigeria
Abibatou Gendry, Managing Director, Havas Africa Senegal, Dakar, Senegal
Peter Maina, Data & Insights Specialist, GroupM SSA, Nairobi, Kenya
Nadine Helal, Head of Spark Foundry, Egypt
Brenda Nwagwu, CEO, QVT Media Limited, Lagos Nigeria
Tale Oladapo, Head, Strategy & Planning at All Seasons Zenith, Lagos, Nigeria
CRAFT JURY
Eric Mwangi, Creative Director, 3Verse | 3VR, Nairobi, Kenya
Aymeric Austry, Creative Director and Cofounder, WALLACE Senegal & Benin
Olawale Olukoya, Creative Director, digitXplus, Lagos, Nigeria
Cedric Ekambi, Senior Copywriter, Caractère Sénégal, Dakar
Benjamin Anyan, Regional Creative & Strategy Director, Publicis West Africa
Nurveen Ratty, Executive Creative Director, Crayons Couleur Advertising, Mauritius & Rwanda
CULTURE JURY
Ayodeji Razaq, Group CEO, RED MEDIA Africa, Lagos, Nigeria
Zelalem Woldemariam, CEO and Chief Creative Director of Zeleman Communications Ethiopia
Elizabeth Akinyele, GM, Dentsu Performance Nigeria
Safo Mallet, Chief Operating Officer, Optimal OMD, Ghana
Christine Kariuki, Marketing Manager – Tusker (East African Breweries Ltd), Kenya
Ojie Ehianeta, Head of Portfolio, Pernod Ricard Nigeria
Samuel Sokale, Head of strategy and insights, UpInTheSky Limited, Lagos, Nigeria
DIGITAL JURY
Ronald Magondo, Director of Awe-Inspiring Feats, Nerdware, South Africa
Christophe Courcelle, Creative Director, McCann Dakar, Senegal
Lynne Murrey, Digital Strategy Lead Dentsu Kenya
Uduakabasi Akpan, Creative Director, Anakle Limited, Nigeria
Lord Adansi, Group Creative Director, EchoHouse Africa, Ghana
Toyin Osebeyo, Chief Operating Officer, digitXplus, Lagos Nigeria
ENTERTAINMENT JURY
Darey Art Alade, Chief Creative Director, Livespot360, Lagos, Nigeria
Luc Aboussou, Group Creative Director, Publicis Group Africa
Yaa Boateng, Managing Director and Chief Creative Officer, The Storytellers, Accra, Ghana
Selom Eric, Partner & Executive Creative Director, Baton Rouge Group, Cote D’Ivoire
Awo Somuah, Event Director, EchoHouse Africa, Accra Ghana
Kennedy Thiong’O, Associate Creative Director, The Quollective, Nairobi, Kenya
Yusuf Adejumo, Creative Director, TBWA\Concept, Lagos, Nigeria
GOOD & EFFECTIVENESS JURY
Tracey Afuwape, Chief Strategy Director, PHD Nigeria, Lagos Nigeria
Carolina Rodriguez, Director, Dilucidar, SIngapore
Oge Maduagwu, Head of Marketing. Samsung Electronics West Africa.
Hillary Baguma, Brand Manager, Mainstream Spirits, Uganda Breweries Limited, Kampala, Uganda
Edna Njau, Tandem Digital Company Limited, Nairobi Kenya
Oriane Canfrin, Head of Marketing & Communications Ecobank Côte d’Ivoire
Fiona Falconer, Associate Content Director, Publicis Groupe, Dubai
HERITAGE JURY
Pria Thacoor, Managing Director P&P Link, Mauritius
Anthony Eigbe, Vice President: Creative & Comms, UACN, Lagos, Nigeria
Adebayo Arisilejoye, Deputy Creative Director, Insight Publicis, Lagos, Nigeria
Jean Taochy, Creative Director, McCann Abidjan, Cote d’Ivoire and Douala Cameroun
Gerald Ssali, Creative Director, TheQuollective, Uganda
Sharon Mills, Lead Consultant, SMC Consulting, Accra, Ghana
Tumisang Moyo, Director, Badisa Communications, Gaborone Botswana
View Profile of Jury Members
Earlier, we had announced the following Jury Presidents for the various categories:
Channel Jury President: Dozie Okafor, MD/CEO, PHD Nigeria & President MIPAN
Culture Jury President: Nthabiseng Lekoaletsoe, Advertising Consultant Ogilvy South Africa
Craft Jury President: Mike Miller, Executive Creative Director X3M Ideas Lagos Nigeria
Digital Jury President: Yash Deb, Co-Founder & Creative Partner, The Bar Africa, Kenya
Entertainment Jury President: Obi Asika, Director General/CEO, National Council For Arts & Culture, Nigeria
Good & Effectiveness Jury President: Dawn Rowlands, CEO Dentsu Africa
Heritage Jury President: Karim Yermeche, Chief Executive Officer, Lotus Conseil, Hydra, Algeria
The Pitcher Awards is now open for entries. The shortlist will be announced on 15 May, and the winners will be revealed on 17 May during the Pitcher Awards Show. The Pitcher Showcase, an exhibition of the winning entries, will take place during the Cannes Lions week in Cannes, France from 16 – 20 June 2025.
We eagerly await the innovative and creative work that will be submitted this year and look forward to celebrating the exceptional talent.
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