LinkedIn partners to elevate advertisers’ confidence in video campaigns
By Felicia Nwosu
LinkedIn has announced a strategic expansion of its media quality measurement capabilities in partnership with DoubleVerify, the leading platform for digital media measurement. This collaboration introduces independent measurement services for premium video inventory on LinkedIn, allowing advertisers to ensure their video ads are viewable and safeguarded against invalid traffic (IVT).
Exchangewire in its report revealed that this announcement builds on the existing collaboration between LinkedIn and DoubleVerify, which previously included the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions in November 2022.
It explained that the continued partnership underscores LinkedIn’s commitment to providing safe and effective advertising experiences for its clients, ultimately fostering greater confidence in video advertising on the platform.
Mark Zagorski, CEO of DoubleVerify, highlighted the significance of this partnership, stating that integrating measurement solutions with LinkedIn’s premium video inventory reinforces their commitment to media quality across all platforms, affirming to LinkedIn’s rigorous performance standards which are an ideal match for innovative approach.
It stated that this offers robust analytics and reporting tools. These resources will enable marketers to effectively monitor and optimize their video ad campaigns, ensuring they reach the right audience in a secure environment.
Abhishek Shrivastava, VP of Product at LinkedIn, expressed excitement about the collaboration, saying, “Our partnership with DoubleVerify empowers our customers to confidently engage buyers through video. With DV’s viewability metrics, advertisers can gain valuable insights to optimize their B2B campaigns and enhance performance on a trusted platform.”
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