Livespot360 emerges 2024 ‘Creative Solutions Company of the Decade’; Darey Art Alade speaks on company’s staying power
Livespot360, Nigeria’s leading creative solutions company, has been named the Creative Solutions Company of the Decade at the recently concluded EDGE Awards 2024. This recognition comes as a result of the company’s groundbreaking executions, highly innovative solutions, and purpose-driven projects delivered over the past ten years.
The awards ceremony, held at Balmoral by Sheraton in Ikeja, Lagos, was graced by distinguished guests, including government representatives, industry veterans, and icons. Attendees included Chief Wole Olanipekun, former President of the Nigerian Bar Association and Senior Advocate of Nigeria; Madam Tolulope Medebem, President of the Experiential Marketers Association of Nigeria (EXMAN); Tunji Olugboji, Executive Vice Chairman and GCEO of Verdant Zeal Group; Sir Steve Omojafor, former Chairman of Zenith Bank and current Chairman of STB-McCann; Dozie Mbanefo, CEO of New Crystal and Managing Director of DLK Oil & Gas; Ivan Moroke, CEO of Kantar SA, along with notable heads of sectoral groups, advertising and marketing agencies, both local and international, and members of the press.
According to the EDGE Awards board, Livespot360’s recognition followed an in-depth review of its outstanding delivery across various projects.
As Livespot marks a decade of excellence in the media, creative, and entertainment industries, Co-founder and Chief Creative Director, Darey Art Alade, attributed the company’s success to resilience, a shared vision, and teamwork in overcoming challenges.
In an interview with MARKETING EDGE on TV, Darey reflected on the journey that has brought Livespot360 to this milestone:
“Creative solutions, to us, transcend producing visually stunning work or pushing boundaries for the sake of it. It’s about connecting deeply with people, understanding their needs, and using creativity as a tool to make a real impact. People often see the exciting projects and fascinating outcomes of our collaborations with clients and partners,” he noted. “But after 10 years in this business, it’s clear we’ve faced our fair share of tough times as well. What made the difference was the calmness that comes with experience and having an incredible team that can push boundaries with intention and meaning. Together, we ensure that every project we take on leaves a lasting impression on both our clients and their audiences,” he added.
Firm in its commitment to its core values, Livespot360’s comprehensive, 360-degree approach continues to blend creative excellence with effectiveness.
According to Tiwa Medubi, Managing Director of Livespot360, these principles have not only steered the company through a decade of remarkable achievements but will also drive its continued success in today’s highly competitive landscape.
For over ten years, Livespot360 has consistently delivered cutting-edge creative solutions to global brands, crafting unforgettable experiences. Under the leadership of Deola and Darey Art Alade, the company has become synonymous with innovative experiential marketing, purpose-driven campaigns, and high-quality reality TV productions. It is also a trusted partner for local adaptations of global formats.
Their impressive portfolio includes projects like the Livespot X Festival, Entertainment Week Lagos, the 10th Africa Magic Viewers’ Choice Awards, and high-profile premieres such as Water and Garri and Black Panther: Wakanda Forever in Nigeria.
Livespot360’s success in adapting international formats to local culture is evident in projects like NBC/Universal/Showmax’s The Real Housewives of Lagos, which captured the essence of Nigerian culture and lifestyle, deeply resonating with audiences. Similarly, Last One Laughing Naija, Amazon’s first African original, showcased Livespot360’s expertise in creating content tailored to the Nigerian market, reaching top-trending status on Prime Video.
Each arm of Livespot360, alongside Livespot Foundation, contributes uniquely to the company’s overall success.
The EDGE Awards Board highlighted the following major events that secured Livespot360’s recognition:
Entertainment:
Livespot X with Cardi B in Lagos and Ghana
Love Like a Movie with Kim Kardashian, Kelly Rowland, Ciara
Entertainment Week Lagos
Falz Experience 1 & 2
Production:
The Real Housewives of Lagos
The Voice Nigeria (Season 3)
Stanbic IBTC Fuze Talent Hunt
YouTube- Party of all shorts
LOL Naija
Entertainment Week Lagos
Digital marketing:
Rihanna’s Fenty Beauty Masterclass in Nigeria
Access Born in Africa Festical (BAFEST)
UNCODE
Advertising:
NNPC Energy theme song
Cacovid campaign
Airtel Data is Life radio campaign
The Voice Nigeria TVC
Experiential
AMVCA 10
Unveiling of NNPC Limited
Netflix Blood Sisters
Rihanna’s Fenty Beauty launch in Nigeria
Heineken UEFA Champions League Trophy tour
Access/Diamond Bank Merger
Stanbic IBTC FUZE Festival
Heineken UCL Finals watch party
NBA Finals Watch Party
Black Panther Wakanda Forever press conference
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