X3M Ideas shines at 9th African Cristal Awards, secures over 6 trophies for Creative Excellence
Advertising powerhouse, X3M Ideas, has once again reaffirmed its position as a leader in African advertising, clinching more than six prestigious awards at the just concluded African Cristal Awards.
The African Cristal Awards, now in its 9th edition, continues to celebrate the innovation and creativity driving Africa’s communication and media sectors. Since its inception, the Awards has been dedicated to honoring the best talents across the African continent in communication and media. This year’s edition saw over 527 entries from 22 African countries, with 70 campaigns ultimately recognized for their excellence in creativity and strategic innovation.
Under the leadership of Nimo Awil, a highly awarded creative leader at D&AD and Cannes Lions, the jury comprised more than 20 jurors from 18 African nations, including Nigerian creative powerhouses Lanre Adisa of Noah’s Ark and Esosa Osagiede from Insight Publicis. Their role was to identify and reward the most innovative campaigns that pushed the boundaries of storytelling, creativity, and impactful advertising.
Among the most celebrated winners, X3M Ideas stood out once again. The agency, led by its visionary Group CEO, Steve Babaeko, who was named African Personality of the Year in 2023, continued its winning streak by capturing six awards at the 2024 edition of the African Cristal Awards. This marked yet another high point for the Nigerian agency, which was crowned African Agency of the Year in 2023 at the same event.
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