Seaman’s Schnapps unveils new look in grand style
By Oluwaseyi Lawal
In a colorful event that brought together key stakeholders and distributors, Seaman’s Schnapps, Nigeria’s Original number one prayer drink, was relaunched with a fresh, modern look designed to appeal to both its loyal customers and a younger, more dynamic audience.
The launch which took place on Monday the 19th of August at Marriott Hotel, Ikeja, is an important milestone in the brand’s over six decades history of showcasing its commitment to quality, culture, and innovation.
Speaking at the event, the Executive Director of Grand Oak Limited, Mr Wale Majolagbe, stated that one of the reasons for the rebranding of Seaman schnapps was to combat the issue of imitation and adulteration.
He said” We recognize the challenges our brand has faced over the years due to counterfeit products eroding our market share. Through innovation and proficient problem solving, we have successfully overcome these obstacles to strengthen the customer confidence in Seaman’s Schnapps. As a trailblazer in cultural engagement, the new look and the feeling of our product symbolizes our dedication to tradition while embracing modern solutions to secure a bright future for the brand.”
He further said that the relaunch is a significance of the importance of innovation when it comes to restoring the confidence of the Brand’s customers and staying ahead of competition.
He said, “This is to reinforce our commitment to quality and authenticity and we are proud to have led the way in the schnapps category of the wine and spirit business. With this rebranding we are sure to continue our legacy and unlock more assured blessings for our customers.”
Speaking with MARKETING EDGE, the Marketing Manager of Grand Oak Limited, Gbemileke Lawal, state that the campaign trust is coming ouf of the investment that has been put into the brand. He further explained that with the new look and feel of Seaman Schnapps, the authenticity of the Guala Technology cannot be adulterated.
In his words, “A stand out feature of the new Seaman’s Schnapps is its advance guala cap, an aluminium closure that ensures tamper-evident security. The guala cap provides an airtight seal to preserve the Schnapps’ quality and flavour, and its tamper-evident design that guarantees product integrity and consumer safety.
“The cap’s customisable design also enhances brand recognition and offers a modern touch to the product’s presentation.
One of the distributors of Seaman’s Schnapps, Mrs Alade Eyiwunmi stated that the new look was “a stamp of authority and most importantly security.”
She said, “What Seaman Schnapps has done will make it easier for us a distributors to educate the consumers, wholesalers and retailers about the product.”
Seaman’s Schnapps is a premium spirit known for its exceptional quality and deep cultural significance. For over six decades, Seaman’s has been the go-to choice for those who seek a drink that embodies heritage, tradition, and the promise of blessings. With its refreshed image, Seaman’s Schnapps is poised to continue its legacy as Nigeria’s No. 1 prayer drink, bringing blessings to every occasion.
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