Pernod Ricard appoints Ehianeta Ojie as Head of Portfolio
By Oluwaseyi Lawal
Multinational wine and spirits group, Pernod Ricard Nigeria, has recently promoted Ehianeta Ojie to the position of the Head of Portfolio role in the organization.
Taking to his official LinkedIn page to make this announcement, Ehianeta Ojie said, “I have spent the last decade providing cross-functional expertise in performance marketing, integrated marketing communications, digital marketing, brand management, and strategic planning for brands across West Africa.
“It is with great excitement that I accept the challenge that comes with transitioning into this new role as Head of Portfolio at Pernod Ricard Nigeria.”
In his new postion, Ehianeta Ojie will be responsible for the profitability, sales, and equity growth of the Impress and Night Out brands which include Martell Cognac, Chivas Whiskey, GH Mumm, and Avion.
Prior to his promotion, he was the Head of Digital Marketing and Media for Western Africa and also served as a Digital Marketing Specialist. Before joining Pernod Ricard, Ojie worked as the Digital Marketing Manager at PHD where he was responsible for establishing PHD’s digital marketing team, which was tasked with attracting new and retaining existing clients through the creation of award-winning pitches.
Ojie has over 10 years experience in offering cross-functional skill in performance marketing, integrated marketing communications, digital marketing, brand management, and strategic planning for brands throughout West Africa. He has crafted strategies for a variety of brands, including Coca-Cola, Samsung, ARM Pensions, Mondelez, Unilever, BetKing, LG, Kimberly-Clark, Jameson, and Martell.
Ojie holds a degree from the University of Benin, an MBA with a focus on marketing from the University of Lagos, and a marketing certification from the Chartered Institute of Marketing in the UK. He also has a professional certification in design thinking from Harvard Business School and a product management certificate from the Product School.
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