MARKETING EDGE on TV hosts Sinmisola Hughes-Obisesan tomorrow
By Felicia Nwosu
This week, Industry Conversation, a segment on MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing and advertising television programme, will host the amiable Sinmisola Hughes-Obisesan, the Executive Creative Director at Publicis Groupe Nigeria.
Join the innovative and seasoned creative professional as she shares insights on how to foster a culture of innovation and creative thinking within teams and also how to stay on top of the ever-changing marketing landscape to ensure one’s strategies remain effective.
MARKETING EDGE ONTV is a weekly programme. Tune in this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute of an exclusive wholesome package that comprises Brand News, Brand in Focus and Industry Conversation.
Sinmisola is the Executive Creative Director at Publicis Groupe Nigeria. With over 19 years extensive experience on leading global and local brands, the creative amazon has brilliantly honed her skill to emerge with outstanding recognitions alongside her stallion of team members.
She is a professional par excellence whose witty, purpose driven passion has emblazoned her as a creative icon. In her role, she has been able to spearhead remarkable campaigns that have positioned her agency as a trailblazer, creating unique proposition in the creative space while developing strategies that help them stay competitive as well as identifying new opportunities and fostering innovation.
The creative enthusiast has domain expertise and has worked extensively across international markets for brands such as Pepsi, Amazon Prime Video, Heineken, Nivea, VISA, Spotify, YouTube, Amstel Malta, Cadbury, P&G, Nestlé, OPPO, Quaker, AXA Mansard, Lipton Ice Tea and more.
An eternal student of human behaviour, Sinmisola places diversity and inclusion at the forefront, which has helped place both her Insight Publicis and Leo Burnett Lagos creative teams in the top 5 creative agencies in West Africa. As one of the brightest minds in the industry, Sinmi, has earned several exceptional award recognitions to her credit.
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