Afanide: Journey from Research Executive to MD/CEO
By Zion Rufus
All Seasons Zenith Nigeria, a leading media advertising agency, has recently appointed Afanide Uwem as the Managing Director/Chief Executive Officer, marking a significant milestone in his impressive career journey.
Uwem’s rise within the company reflects his unwavering commitment, exceptional expertise, and invaluable contributions to the marketing and advertising industry.
His appointment as the Managing Director/Chief Executive Officer of All Seasons Zenith Nigeria also serves as a testament to his exceptional capabilities, relentless dedication, and an inspiration to aspiring professionals in the marketing and advertising industry, as it highlights the possibilities that can be achieved through hard work, perseverance, and a passion for continuous learning.
Uwem, a seasoned marketing and advertising expert, joined All Seasons Zenith in 2015 as the Chief Operating Officer (COO). Over the years, he has showcased his strong leadership skills and demonstrated an unwavering dedication to excellence.
His extensive experience in media and advertising, spanning over a decade, has equipped him with a deep understanding of the technological tools and insights necessary for businesses to thrive and fulfill their brand promises.
With his proficiency in advertising and media management, process/people management, client relationship management, and general integrated marketing communications, Uwem has proven himself to be a strong operational professional. Before joining All Seasons Zenith, he held significant positions at reputable organizations, including All Seasons MediaCom, MediaReach OMD Ghana, Centrespread FCB, and MediaReach OMD Nigeria.
He embarked on his career in the marketing and advertising industry as a Research and Strategy Executive at MediaReach OMD Nigeria in 2001. Recognizing his potential, he swiftly climbed the corporate ladder, assuming the role of Media Planning Manager in 2004, spending four years honing his skills in the company.
In 2006, he was further elevated, taking on the role of Group Head, Media Strategy at Centrespread FCB, where he continued to make notable contributions.
Uwem’s journey of growth and development continued as he joined All Seasons MediaCom, where he served as the Assistant General Manager and later as the General Manager Operations for over eight years. His exemplary performance and leadership qualities were evident during his tenure, contributing significantly to the company’s success.
With his rich experience in marketing and advertising media, coupled with exceptional leadership skills encompassing marketing strategy, digital marketing, media buying, marketing communications, brand management, and online advertising, Uwem is well-positioned to drive strategic initiatives in his new role as the MD/CEO of All Seasons Zenith Nigeria.
He is an alumnus of the University of Nigeria, Nsukka (UNN), where he laid the foundation for his successful career in the marketing and advertising industry. His educational background, combined with his extensive professional experience, has shaped him into a well-rounded and accomplished industry professional.
As he assumes his new leadership position, it is expected that he will leverage his extensive experience, exceptional skills, and visionary approach to steer All Seasons Zenith Nigeria towards greater heights of success and innovation.
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