Adidas adds augmented reality to selling app
By Kingsley Odii
Adidas, one of the world’s leading fashion brands, has incorporated augmented reality technology in its mobile app, allowing customers to view its products in 3D and virtually try them on before making purchase.
The AR features uses smartphones camera to superimpose a 3D image of the product onto the user’s environment, giving them a better idea of how the item would look in real life.
This feature not only enhances the shopping experience for customers but also helps them make more informed purchase decisions. Adidas is not the only brand that has adopted AR technology in sales; many others, such as Sephora and IKEA, have also implemented similar features in their mobile apps.
AR technology has evolved to play a significant role in e-commerce as it offers customers a more immersive and engaging shopping experience. By embracing this technology, Adidas is staying ahead of the curve in the competitive world of retail.
Invariably, Adidas partnered with innovative tech studio Beyond, to create this activation. Snapchat users can prompt the AR lenses from Adidas’ snapchat profile to view items like a fur hoodie and fur pants in a virtual space. Shoppers can also try on shoes from the collections in augmented reality.
According to Stacey King, global head communication and activation at Adidas studio, “as the general collaborator brand, we are always looking out for activations and innovations that give our community the best opportunity to rock the Three Stripes-either in store or digitally.
“As a brand that has been providing virtual try-ons for years, the AR moment was a cool opportunity to bring our iconic Bored Ape, Indigo Herz, life through a mixed-reality format.
Also, David Robustelli, founder and creative director at Beyond, said that “the launch of the Adidas Indigo Herz Drop augmented reality experience immerses users into a dynamic realm of discovery. Through Snapchat’s AR technology, Adidas invited users to literally step inside the collection.
“Working with Lens Cloud, we are able to use larger files formats and craft an immersive narrative to explore a select number of items from the collection in detail, he explained. “Body tracking technology allow us to include virtual try-ons, adding real value for both user and the brand. All together this experiences a seamless bridge to the Adidas shopping environment, just one click away”
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