Tag: Adidas

Verve, Adidas partner to elevate VerveLife fitness festival in Africa

By Kingsley Odii Verve, Africa's top domestic payment cards and tokens brand, has...

Adidas adds augmented reality to selling app

By Kingsley Odii Adidas, one of the world’s leading fashion brands, has incorporated...

Adidas CEO pledges to rebuild bruised brand

By Felicia Nwosu Bjorn Gulden, the Chief Executive of Adidas has pledged to rebuild...

Adidas appoints the CEO of Puma as its head

By Ibidunni Banjoko In a bid to emerge from months of turbulence, Europe's largest...

‘Fall from grace’, as brands cut ties with West

By Zion Rufus  Before the end of today, American rapper and designer Kanye “Ye”...

Adidas concludes $2.5 billion deal to sell off Reebok brand

Europe's largest sportswear manufacturer, Adidas has concluded plans to sell off...

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but very...

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

Mediacom scoops Adidas’s $300m global media account

MediaCom has emerged as the new owner of Adidas estimated $300million global media...

YouTube ran brands, govts ads on extremist channels

Ads from over 300 companies and organizations -- including tech giants, major retailers,...