EXMAN president lists key trends to shape experiential space for the rest of 2022
By Felicia Nwosu
Tunji Adeyinka, President of Experiential Marketers Association of Nigeria (EXMAN) has revealed some key trends that will take the centre stage in shaping the experiential space as the world prepares to lift all remaining COVID-19 restriction across the board.
Mr. Adeyinka noted these key trends to include return to physical activations and pop-up activations, immersive experiences enhanced by technology, increasing penetration of digital interactions on the consumer pathway, difficulty on attraction and retention of talents especially with the competitive pull of other industries and other challenges.
The experiential boss, while stating this in a chat with MARKETING EDGE, revealed members of the association have been intact with none being delisted so far. He mentioned that the association, today, proudly boasts about 47 members, which he declined to reveal their financial status to the association, while adding that both induction of new members and delisting only take place during the EXMAN Annual General Meeting (AGM). This, he said, obviously has not held since he was elected about 8 months ago.
“We have about 47 members. However, I cannot give you the number of members who have paid or not paid. That information can only be provided to the AGM of the association. On new members, we take in new members at our AGM which is coming up later in the year,” he said.
EXMAN is the sectoral trade body for forward-looking experiential marketing communications agencies in Nigeria. It is established to support, promote and defend the interests of over 45 member agencies, with total billing of over thirty billion naira through comprehensive core services and platforms.
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