Porsche appoints Ayesha Coker as its first female, African American marketing VP
Porsche, a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, North American branch, has elevated Ayesha Coker to vice president of marketing.
Coker has been at the automaker for more than 11 years, most recently as director of experiential marketing. She is the first female vice president of marketing at PCNA, and also the first African American and first woman of colour to be named to the position, according to the company.
Prior to her new appointment, Coker led the German marque’s experiential brand marketing, strategic partnerships, sports marketing, motorsport and the Porsche Club of America in the U.S. She also oversaw the operations of the Porsche Track Experience and Porsche Travel Experience as well as the Porsche Experience Centers in Atlanta and Los Angeles
She succeeds Pedro Mota, who held the position for just over three years after rejoining the automaker from Rolls Royce Motor Cars North America, where he had been president for three years. Before Rolls Royce, Coker was with Porsche for 13 years in various sales positions.
Before joining Porsche, Coker served in various marketing roles for automotive companies including Merkley and Partners and GMR Marketing.
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