SBI Media lauds Africa’s biggest reality TV show, Big Brother Naija
By Abimbola Mohammed
SBI Media, the multiple award winner at the MARKETING EDGE Awards of excellence and one of the leading media planning and buying agencies in Nigeria, has attributed the success recorded by its partners to the wide reach of the biggest reality TV show in Africa, Big Brother Naija. Specifically, SBI said the show enabled TECNO and Boomplay reach the largest audience in history.
This was made known by the agency on its entire social media handles, while affirming the success recorded by its partners through the reality show.
The post read: “In Nigeria’s media scene, one of the most potent and stickiest contents is TV reality shows. Across audience brackets and social classes, entertainment reality content has shaped the viewership experience in more than two decades.”
Across the divide, one of the most talked-about and successful shows, is undoubtedly the Big Brother Naija show. It has generated a massive audience across generations that its housemate and earliest audience have added over the viewership baton from Millennials to Gen Z.
According to SBI Media, the agency advised some of its strong partners to sponsor the reality show and as they did success was recorded.
“Earlier this year, SBI Media advised some of our strongest partners- TECNO and Boomplay to sponsor the reality TV show. With the teamwork and collaboration with our partners, the outcome of the sponsorship has been both interesting and successful.
“The reality TV show recorded over 1.5billion impressions across all platforms and media. This automatically translated to huge exposure for brands like TECNO and Boomplay associated with the show,” the agency said.
Speaking further on the reach, the agency said both brands recorded the largest audience reach in history through the reality show, adding that TECNO’s social media page saw a huge engagement during the period of the show.
Recall that the firm CEO, Rotimi Bankole told MARKETING EDGE in a phone chat that the competitive advantage its agency has over other agencies is the collaboration spirit and transparency it shows to its clients.
“A lot of companies say they are partners to their clients but at SBI Media, we really try to make sure that we say that we actually back it up with action. We indeed become partners to our clients by helping where traditional agencies wouldn’t normally be seen. Apart from offering the lowest rate tech to simplify and speed up processes and installing the most responsive team on the brief, we do what we can everyday of the year to be the agency you can call at any time to help you move forward. So far we are pleased to hear that our clients continue to choose us for these reasons.”
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