Amber attracts Governor Sanwo-Olu’s attention
By Felicia Nwosu
It was a memorable, albeit a coincidental moment for the Amber Energy Drink Company, when its flagship premium energy drink, Amber, caught the attention of His Excellency, Mr. Babajide Sanwo-Olu, Executive Governor of Lagos State. Mr. Sanwo-Olu, to the surprise of many, picked up a can of the Amber energy drink immediately on his arrival at the MARKETING EDGE 8th Annual Stakeholders Awards of Excellence and endorsed it.
The awards ceremony held recently in Lagos, was indeed a new dawn for the Amber family as the brand also clinched the Outstanding Energy Drink Brand of the Year, while Ms. Titilola Adedeji, the General Manager, Amber Energy Drinks Ltd, was recognised as the Outstanding Corporate Amazon of the Decade.
Commenting on the Governor’s endorsement of the Amber brand, Korede Omole, Assistant Head of Sales, Amber Energy Drinks Limited, expressed gratitude to MARKETING EDGE for organising the awards, which he said, has created a unique opportunity for them to redefine the brand’s equity, market positioning as well as its loyalty.
“For us at Amber, we like the fact that the Governor loves the brand. We believe it will resonate with the brand more with the consumers while creating more credibility for the brand. We will continue with our legacy of maintaining premium quality for Amber that consumers will be proud to be associated with. We also believe that it will increase the brand’s equity and loyalty, as well as help amplify Amber’s awareness,” he said.
These remarkable strategic drives, according to Mr. Omole, no doubt, will help its massive penetration into Nigeria’s competitive energy drink market.
The Amber brand is aesthetically designed with a bold, audacious, resilient look and feel, which are the grand qualities that drew the attention of the Governor. Mr. Sanwo-Olu, who spotted these distinctive features and unique qualities on the iconic energy drink, immediately collected it and raised it to the admiration of all the guests, signaling his seal and endorsement of the energy drink. This rare recognition and unique opportunity has helped the brand to raise its bar as a premium, classy and trendy energy drink in the Nigerian energy drink segment of the market.
Amber energy drink, like the shooting star, has gone far in leaps and bounds in the Nigerian burgeoning energy drinks market .With this outstanding endorsement from the first citizen of the state, Mr. Babajide Sanwo-Olu, the brand is sure not going to rest on its oars, but will be breaking more frontiers and setting a benchmark for its market penetration and awareness in the future.
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