Meet MARKETING EDGE 2021 Summit & Awards’ sponsor – Guinness Nigeria
Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in , the heart of Lagos. The brewery was the first Guinness operation outside Ireland and Great Britain. Other breweries have been opened over time. These are Benin City brewery in 1973 and Ogba brewery in 1963.
Over time, Guinness has remained a legendary and iconic African company, whose origin can be traced to an Irish dry Stout that originated in the brewery of Arthur Guinness at St. James Gate, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Renowned across the continent and internationally for its high quality brands, it is equally known for enriching its host communities through investment and active participation in the positive evolution of society
Following the approval of the Board of Directors, Guinness Nigeria Plc acquired the rights to import, market, distribute and sell in Nigeria the International Premium Spirit brands of Diageo plc (“Diageo”), its parent company with effect from 1st January 2016.
The Company now has exclusive distribution rights to Diageo’s iconic brands in Nigeria including Baileys, Smirnoff, Gordon’s, Captain Morgan, Tanqueray, Ciroc and the Johnnie Walker range. Guinness Nigeria Plc installed Polyethylene terephthalate (PET) production lines and commenced production and sale of products in PET format in the 2018 financial year. It has also added into its portfolio, the production of Malta Guinness, Orijin Zero and Dubic Malt in PET formats.
Guinness Nigeria Plc also acquired the right to manufacture locally, some of the most successful mainstream spirits brands in Nigeria that are part of Diageo brands including Smirnoff Vodka and Gordon’s Gin.
Its relationship with Diageo has enabled it to acquire the right to import, market, sell as well as the right to produce locally MrDowell’s and Royal Challenge whiskey in Nigeria. This exciting new portfolio of fantastic brands makes Guinness Nigeria Plc the only Total Beverage Alcohol (TBA) business in Nigeria with the experience and capacity to cater for the needs of all consumer segments.
Guinness Nigeria Plc is home of the first Guinness brewery outside of the British Isles. The first bottle of Guinness Foreign Extra Stout in Nigeria was brewed on the 30th of November 1963, three years after Nigeria’s independence – opening up opportunities for the overseas Guinness Foreign Extra Stout brewing in other parts of the world. Two years later, in 1965, Guinness Nigeria was listed on the Nigerian Stock Exchange. We are proud to be the world’s second-largest market for Guinness, and a major part of the inspiring long history of brand Guinness.
Guinness Nigeria is also producing for sustainability, with efforts focused on areas of society where its business has the greatest impact, such as social responsibility, the environment social and economic impact especially in its host communities. With this, it has channeled its resources towards impacting and imparting in the lives of its numerous consumers with quality education, healthcare, skill acquisition, portable water and conducive environment.
In 2007, Guinness Nigeria provides water to an additional 500,000 people in Nigeria under the Water of Life scheme with mini-water works located in Lagos, Anambra, Ogun, Imo, Rivers, Nassarawa, Niger, Ekiti, Kwara and Edo states respectively.
In 2012, The 1st solar-powered Water of Life mini-water works is commissioned in AwkaOfemili, Anambra State.
In 2018, Guinness Nigeria expanded the Ogba Brewery by adding a PET Line
With its unique products, Guinness represents a show of strength, making it the signature beverage to both men and women. When it comes to campaign ads targeted at expanding their market in Nigeria, and Africa as a whole, Guinness has always had the upper hand. The global company has featured so many campaigns that capture the fancies of its consumers, and these have built its equity and positioning strongly in the Nigeria market. Guinness has always had an unwavering commitment to quality.For this, its entire brewing team is hugely proud of the care and effort that has been put into the decades of development process of its various brands that come with great taste experience.
Guinness Nigeria has a rich heritage and a great track record of growth and strong performance.The Nigeria beverage and beer empire has witnessed a tremendous the growth with countless number of brands in its portfolio and these include :
*Foreign Extra(1962), 7.5% ABV (varies),
- Harp Lager Beer (1974), 5.15% ABV,
- Guinness Extra Smooth(2005) 6% ABV,
- Satzenbrau (November 2006),
- Harp Lime (2012) – discontinued.
- Tappers and Royal Kingdom Lager
- Armstrong Black Lager – discontinued
- Dubic Extra Lager (April 2012) 5% ABV,
The RTD (ready-to-drink) products include:
- Gordon’s Spark (2001) – discontinued,
- Smirnoff Ice (September 2006)5.5% ABV,
- SNAPP (September 2012) 5% ABV,
- Orijin(August 2013) 6%ABV
The popular malta soft drink range includes:
- Malta Guinness (1990),
- Malta Guinness Low Sugar (May 2012)
RECOMMENDED ARTICLES
Comment
No comments found.